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MILLENNIALS(8%)WEREMORELIKELYTOBOOKTHEIR
ACCOMMODATIONVIAAMOBILEAPPTHANINTERNETUSERSOF
OTHERGENERATIONS,ASOFOCTOBER2015.
GLOBAL:SELECTEDCHANNELSUSEDBYINTERNETUSERSTOBOOKACCOMMODATIONFORTHEIRLASTTRIP,BY
ONLINEANDMOBILEAPP,BYGENERATION,IN%,OCTOBER2015
Note:Internetuserswhoresearchedorplannedvacationsonlineintheprevious12months
Definition:“Millennials”18-34year-olds;“GenerationX”35-64year-olds,“BabyBoomers”65+year-olds
Survey:basedonasurveyof34,026respondents(Millennials(7,552),GenerationX(22,180),BabyBoomers
(4,294)),conductedonlineinOctober2015;questionasked“Whichofthefollowingdidyouusetobookthe
accommodationforyourlastholiday/vacation?“;theresponsesincluded“Online”,“Offline”and“Via
MobileApp”
Source:Source:TripAdvisor,Ipsos,December2015;citedinthereport“GlobalOnlineTravelMarket2016”by
yStats.com
BABYBOOMERS GENERATIONX MILLENNIALS
3%
62%
5%
66%
MOBILE
APP ONLINE
8%
63%

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