Infographic: Global Online Travel Market 2016

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Free infographic from our report "GLOBAL ONLINE TRAVEL MARKET 2016" Find it here: https://www.ystats.com/infographic-global-online-travel-market-2016/ Find the report available for purchase here: https://www.ystats.com/product/global-online-travel-market-2016/

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MILLENNIALS(8%)WEREMORELIKELYTOBOOKTHEIR
ACCOMMODATIONVIAAMOBILEAPPTHANINTERNETUSERSOF
OTHERGENERATIONS,ASOFOCTOBER2015.
GLOBAL:SELECTEDCHANNELSUSEDBYINTERNETUSERSTOBOOKACCOMMODATIONFORTHEIRLASTTRIP,BY
ONLINEANDMOBILEAPP,BYGENERATION,IN%,OCTOBER2015
Note:Internetuserswhoresearchedorplannedvacationsonlineintheprevious12months
Deﬁnition:“Millennials”18-34year-olds;“GenerationX”35-64year-olds,“BabyBoomers”65+year-olds
Survey:basedonasurveyof34,026respondents(Millennials(7,552),GenerationX(22,180),BabyBoomers
(4,294)),conductedonlineinOctober2015;questionasked“Whichofthefollowingdidyouusetobookthe
accommodationforyourlastholiday/vacation?“;theresponsesincluded“Online”,“Oﬄine”and“Via
MobileApp”
Source:Source:TripAdvisor,Ipsos,December2015;citedinthereport“GlobalOnlineTravelMarket2016”by
yStats.com
BABYBOOMERS GENERATIONX MILLENNIALS
3%
62%
5%
66%
MOBILE
APP ONLINE
8%
63%

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Infographic: Global Online Travel Market 2016

1. MILLENNIALS(8%)WEREMORELIKELYTOBOOKTHEIR ACCOMMODATIONVIAAMOBILEAPPTHANINTERNETUSERSOF OTHERGENERATIONS,ASOFOCTOBER2015. GLOBAL:SELECTEDCHANNELSUSEDBYINTERNETUSERSTOBOOKACCOMMODATIONFORTHEIRLASTTRIP,BY ONLINEANDMOBILEAPP,BYGENERATION,IN%,OCTOBER2015 Note:Internetuserswhoresearchedorplannedvacationsonlineintheprevious12months Deﬁnition:“Millennials”18-34year-olds;“GenerationX”35-64year-olds,“BabyBoomers”65+year-olds Survey:basedonasurveyof34,026respondents(Millennials(7,552),GenerationX(22,180),BabyBoomers (4,294)),conductedonlineinOctober2015;questionasked“Whichofthefollowingdidyouusetobookthe accommodationforyourlastholiday/vacation?“;theresponsesincluded“Online”,“Oﬄine”and“Via MobileApp” Source:Source:TripAdvisor,Ipsos,December2015;citedinthereport“GlobalOnlineTravelMarket2016”by yStats.com BABYBOOMERS GENERATIONX MILLENNIALS 3% 62% 5% 66% MOBILE APP ONLINE 8% 63%