C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]

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The fine-tuned concept for Cultural Commons Collecting Society, incl. recent crowdfunding and fundraising plans of more then 0.5 Mio USD.

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C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]

  1. 1. www.c3s.cc C3S: The Concept. @ CC Global Summit :: Buenos Aires 2013-08-24 :: Wolfgang Senges www.c3s.cc Share this presentation
  2. 2. www.c3s.cc hhh     The  Pitch     What  is  C3S  about?  
  3. 3. www.c3s.cc The Pitch Improved livelihood for the mass of artists
  4. 4. www.c3s.cc The Pitch Openness for all kinds of licences
  5. 5. www.c3s.cc The Pitch Licensing less constrained by boundaries
  6. 6. www.c3s.cc The Pitch new markets new licensing models digital integration
  7. 7. www.c3s.cc hhh   The  Objec5ves     It‘s  more  than  just  CC.  
  8. 8. www.c3s.cc The Objectives participation flexibility fairness social approach transparency openness !   !  
  9. 9. www.c3s.cc hhh   Par5cipa5on     How  can  par5cipa5on  of   ar5sts  be  improved?  
  10. 10. www.c3s.cc Participation   European legal form   European Cooperative (Société Coopératif Européenne)     Cooperative
  11. 11. www.c3s.cc Participation Cooperative User Members   Supporting Members
  12. 12. www.c3s.cc Participation only creators are User Members not dependent from Supporting Members
  13. 13. www.c3s.cc Participation User Members: voting Supporting Members: advising
  14. 14. www.c3s.cc Participation Regional groups & conventions ✔ transparency ✔ networking ✔ specific interests
  15. 15. www.c3s.cc hhh   Flexibility     Freedom  in  Licensing.  
  16. 16. www.c3s.cc Flexibility Integrating Creative Commons not sufficient
  17. 17. www.c3s.cc Flexibility CC @ CS exclusive ✔ / not beyond restrictive use types ✖ ✖ ✖ C3S ✔ selected ✔ / beyond all modules [ use types ] ✔ ✔ ✔ Feature artist repertoire CC & ARR CC details ARR details voluntary payment micro payment donations
  18. 18. www.c3s.cc Flexibility low mid high What‘s commercial? YouTube   Broadcast   Podcasts   Blogs   YouTube   Broadcast   Blogs   Podcasts  Podcasts   Broadcast   YouTube   Blogs  
  19. 19. www.c3s.cc Flexibility Arbitration board
  20. 20. www.c3s.cc Flexibility Required: new metadata structure
  21. 21. www.c3s.cc hhh   Fairness     Technology  is  essen5al.  
  22. 22. www.c3s.cc Fairness   Making use of existing data statistics like playlists
  23. 23. www.c3s.cc Fairness Audio recognition: & Independent study projects
  24. 24. www.c3s.cc Fairness How to estimate mathematically correct? mass data automated recognition & automated count monitoring sample adjusted estimation
  25. 25. www.c3s.cc Fairness   precise payments for creators
  26. 26. www.c3s.cc hhh   Distribu5on  of   Royal5es     The  right  key  to  support   ar5sts  &  culture.  
  27. 27. www.c3s.cc Distribution of Royalties 100 % revenues low earning artists progressive deductions higher earning artists Threshold amount
  28. 28. www.c3s.cc Fairness   0  €   500  €   1.000  €   1.500  €   2.000  €   2.500  €   January   February   March   April   May   June   July   August   September   October   November  December   Sample  royal5es  for  one  year   SupporHng  share   RoyalHes   Membership  Fee  
  29. 29. www.c3s.cc Fairness   no negative balance
  30. 30. www.c3s.cc hhh   Transparency     In  every  aspect.  
  31. 31. www.c3s.cc Transparency real-time dashboard for your account
  32. 32. www.c3s.cc Transparency Participationof all real world compatibility
  33. 33. www.c3s.cc Transparency Decisions by creators: It is theirwork.
  34. 34. www.c3s.cc Transparency Comfortablelicensing Increases willingnessto pay
  35. 35. www.c3s.cc hhh   Openness     Digital  integra5on.  
  36. 36. www.c3s.cc Openness Key: Clean metadata
  37. 37. www.c3s.cc Openness Digital core implementation Open APIs for licensing
  38. 38. www.c3s.cc Openness APIs to accelerate & easen workflow
  39. 39. www.c3s.cc Openness Money for artists NOTlawyers
  40. 40. www.c3s.cc hhh   The  Coopera5ve     How  does  it  work?  
  41. 41. www.c3s.cc The Cooperative one share: 50 € (68 USD) max. 60 shares paid back upon exit
  42. 42. www.c3s.cc The Cooperative decisions made by all creators
  43. 43. www.c3s.cc The Cooperative general convention administrational board executive director(s)
  44. 44. www.c3s.cc The Cooperative administrational board: min. 5 members max. ¼Supporting Members
  45. 45. www.c3s.cc hhh   The  Stakeholders     Requirements  &   Expecta5ons  
  46. 46. www.c3s.cc The Stakeholders Artist requirements? Social & cultural demands? Users‘ requests? Industry‘s requirements? New EU directive? Support by politics? ✔ ✔   ✔   ✔   ✔   ✔  
  47. 47. www.c3s.cc hhh   Status  Report  
  48. 48. www.c3s.cc Status Report founding: 25th September core team & supporters (46 people) launching capital of 40.000 USD
  49. 49. www.c3s.cc Status Report 100.000 USD current crowdfunding level If 270.000 USD, then doubledby public funding 540.000 USD
  50. 50. www.c3s.cc Status Report Feb 2010 :: kick-off May 2012 :: website launch July 2013 :: crowdfunding campaign Aug 2013 :: industry wants to partner with us developing in 2014 launch into business by 2015 earliest
  51. 51. www.c3s.cc hhh   Become  a  member!     www.startnext.de/en/c3s                   Wolfgang  Senges   Project  Lead  Business  Development     wolfgang.senges@c3s.cc     www.c3s.cc    

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