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C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]
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C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]

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The fine-tuned concept for Cultural Commons Collecting Society, incl. recent crowdfunding and fundraising plans of more then 0.5 Mio USD.

The fine-tuned concept for Cultural Commons Collecting Society, incl. recent crowdfunding and fundraising plans of more then 0.5 Mio USD.

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  • 1. www.c3s.cc C3S: The Concept. @ CC Global Summit :: Buenos Aires 2013-08-24 :: Wolfgang Senges www.c3s.cc Share this presentation
  • 2. www.c3s.cc hhh     The  Pitch     What  is  C3S  about?  
  • 3. www.c3s.cc The Pitch Improved livelihood for the mass of artists
  • 4. www.c3s.cc The Pitch Openness for all kinds of licences
  • 5. www.c3s.cc The Pitch Licensing less constrained by boundaries
  • 6. www.c3s.cc The Pitch new markets new licensing models digital integration
  • 7. www.c3s.cc hhh   The  Objec5ves     It‘s  more  than  just  CC.  
  • 8. www.c3s.cc The Objectives participation flexibility fairness social approach transparency openness !   !  
  • 9. www.c3s.cc hhh   Par5cipa5on     How  can  par5cipa5on  of   ar5sts  be  improved?  
  • 10. www.c3s.cc Participation   European legal form   European Cooperative (Société Coopératif Européenne)     Cooperative
  • 11. www.c3s.cc Participation Cooperative User Members   Supporting Members
  • 12. www.c3s.cc Participation only creators are User Members not dependent from Supporting Members
  • 13. www.c3s.cc Participation User Members: voting Supporting Members: advising
  • 14. www.c3s.cc Participation Regional groups & conventions ✔ transparency ✔ networking ✔ specific interests
  • 15. www.c3s.cc hhh   Flexibility     Freedom  in  Licensing.  
  • 16. www.c3s.cc Flexibility Integrating Creative Commons not sufficient
  • 17. www.c3s.cc Flexibility CC @ CS exclusive ✔ / not beyond restrictive use types ✖ ✖ ✖ C3S ✔ selected ✔ / beyond all modules [ use types ] ✔ ✔ ✔ Feature artist repertoire CC & ARR CC details ARR details voluntary payment micro payment donations
  • 18. www.c3s.cc Flexibility low mid high What‘s commercial? YouTube   Broadcast   Podcasts   Blogs   YouTube   Broadcast   Blogs   Podcasts  Podcasts   Broadcast   YouTube   Blogs  
  • 19. www.c3s.cc Flexibility Arbitration board
  • 20. www.c3s.cc Flexibility Required: new metadata structure
  • 21. www.c3s.cc hhh   Fairness     Technology  is  essen5al.  
  • 22. www.c3s.cc Fairness   Making use of existing data statistics like playlists
  • 23. www.c3s.cc Fairness Audio recognition: & Independent study projects
  • 24. www.c3s.cc Fairness How to estimate mathematically correct? mass data automated recognition & automated count monitoring sample adjusted estimation
  • 25. www.c3s.cc Fairness   precise payments for creators
  • 26. www.c3s.cc hhh   Distribu5on  of   Royal5es     The  right  key  to  support   ar5sts  &  culture.  
  • 27. www.c3s.cc Distribution of Royalties 100 % revenues low earning artists progressive deductions higher earning artists Threshold amount
  • 28. www.c3s.cc Fairness   0  €   500  €   1.000  €   1.500  €   2.000  €   2.500  €   January   February   March   April   May   June   July   August   September   October   November  December   Sample  royal5es  for  one  year   SupporHng  share   RoyalHes   Membership  Fee  
  • 29. www.c3s.cc Fairness   no negative balance
  • 30. www.c3s.cc hhh   Transparency     In  every  aspect.  
  • 31. www.c3s.cc Transparency real-time dashboard for your account
  • 32. www.c3s.cc Transparency Participationof all real world compatibility
  • 33. www.c3s.cc Transparency Decisions by creators: It is theirwork.
  • 34. www.c3s.cc Transparency Comfortablelicensing Increases willingnessto pay
  • 35. www.c3s.cc hhh   Openness     Digital  integra5on.  
  • 36. www.c3s.cc Openness Key: Clean metadata
  • 37. www.c3s.cc Openness Digital core implementation Open APIs for licensing
  • 38. www.c3s.cc Openness APIs to accelerate & easen workflow
  • 39. www.c3s.cc Openness Money for artists NOTlawyers
  • 40. www.c3s.cc hhh   The  Coopera5ve     How  does  it  work?  
  • 41. www.c3s.cc The Cooperative one share: 50 € (68 USD) max. 60 shares paid back upon exit
  • 42. www.c3s.cc The Cooperative decisions made by all creators
  • 43. www.c3s.cc The Cooperative general convention administrational board executive director(s)
  • 44. www.c3s.cc The Cooperative administrational board: min. 5 members max. ¼Supporting Members
  • 45. www.c3s.cc hhh   The  Stakeholders     Requirements  &   Expecta5ons  
  • 46. www.c3s.cc The Stakeholders Artist requirements? Social & cultural demands? Users‘ requests? Industry‘s requirements? New EU directive? Support by politics? ✔ ✔   ✔   ✔   ✔   ✔  
  • 47. www.c3s.cc hhh   Status  Report  
  • 48. www.c3s.cc Status Report founding: 25th September core team & supporters (46 people) launching capital of 40.000 USD
  • 49. www.c3s.cc Status Report 100.000 USD current crowdfunding level If 270.000 USD, then doubledby public funding 540.000 USD
  • 50. www.c3s.cc Status Report Feb 2010 :: kick-off May 2012 :: website launch July 2013 :: crowdfunding campaign Aug 2013 :: industry wants to partner with us developing in 2014 launch into business by 2015 earliest
  • 51. www.c3s.cc hhh   Become  a  member!     www.startnext.de/en/c3s                   Wolfgang  Senges   Project  Lead  Business  Development     wolfgang.senges@c3s.cc     www.c3s.cc