2012.11.13 FAME CPH BMgen Introduction

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A co lop and n team
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to de o dels
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Photo by: Vujàdé Ltd. – Jasper Bouwsma
Jasp FAME
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Bou er ! Copen hop!
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nder sma!
Fou hagen,
Vujà & CE Denma
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td.! 2012.11. !
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© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |

Vu-jà-dé
Vujàdé is the opposite of déjà-vu and refers to something that
has not yet taken place or has not yet existed.
Looking for new solutions.
Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words: Vujàdé stands for innovation.
© Vujàdé Ltd.Vujàdé Ltd Forward Thinking
Photo by: – Supporting – Jasper Bouwsma Slide | 2

WHAT WE DO

WHO WE ARE

À PROPOS
1. CORPORATE CONSULTING OUR PARTNERS:

2. STARTUP SUPPORT

3.  INCUBATION

© Vujàdé Ltd. – Supporting Forward Thinking Slide | 4

Jasper Bouwsma
Founder & CEO Vujàdé Ltd.

Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and
established companies in bringing their innovation to market successfully.

Through the combination of start-up and corporate activities, Jasper has a unique
insight in innovation, the success factors and typical reasons for failure.

Jasper was born and raised in The Netherlands, studied International Business at
the University of Maastricht (NL) and University of Fribourg (CH). In addition he
took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA)
and Stanford Research Institute (Menlo Park, USA).
Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial
Excellence at the University of St. Gallen.

Until early 2008 he worked for the Swiss national telecommunications provider
Swisscom where he initiated and led its incubation activities as Head of
Incubation.

He lives with his wife, two daughters, and son outside of Bern, Switzerland.

© Vujàdé Ltd.Vujàdé Ltd Forward Thinking
Photo by: – Supporting – Jasper Bouwsma Slide | 5

TODAY’S
TOPIC

Business Modeling


Business Modeling
“Tomorrow there will be free beer”!


Alexander Osterwalder
Probably the most successful Swiss Business Book author.


Insert Photo of book with Jasper’s Name.

Co-Created by
An amazing crowd of 470 practitioners from 45 countries.


AGENDA

YOUR
DEFINITION
BUSINESS MODEL

1 2 3

9 BUILDING BLOCKS


F YI
WATCH AND LISTEN.
DON’T MAKE NOTES.
THIS PRESENTATION HAS 64 SLIDES
JUST DOWNLOAD IT AFTERWARDS ON
WWW.SLIDESHARE.NET/VUJADE


QUESTION
HOW MUCH DOES
1KG COFFEE COST

Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking ? Slide
Slide|| 13

CHF4.95


CHF95.-


WHY HAS
NESPRESSO BEEN
SO SUCCESSFUL?
?
© Vujàdé Ltd. – Supporting Forward Thinking Slide
Slide|| 17

NESPRESSO
CHANGED THE
BUSINESS MODEL
FOR COFFEE
Slide|| 18

RESULT 2011
USD3.2B
(BY A SINGLE PRODUCT…)
Note: Expectation 2012 USD4.0B!

Slide|| 19

Slide|| 20

Slide|| 21

WHAT IS A
BUSINESS MODEL
?
Slide|| 22

60 SECONDS
PAIRS OF 2

Slide|| 23

A BUSINESS MODEL
DESCRIBES THE
RATIONALE OF HOW AN
ORGANIZATION
CREATES, DELIVERS,
AND CAPTURES VALUE

Slide|| 24

REVENUE MODEL
≠
BUSINESS MODEL
Slide|| 25

AGENDA

YOUR
DEFINITION
BUSINESS MODEL

1 2 3

9 BUILDING BLOCKS


Business Model Canvas:
Creating a common language for business modeling.


THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS

KEY RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

www.businessmodelgeneration.com

CUSTOMER SEGMENTS

Photo by: Vujàdé Ltd – Jasper Bouwsma

The target audience for a business'
products and services.


VALUE PROPOSITION


The products and services a business offers
(Your Elevator Pitch)


VALUE PROPOSITION

“ The vacuum cleaner that doesn’t lose suction. ”


Nokia’s Value Proposition


CUSTOMER RELATIONSHIP

Photo by:
Satbir Singh Photo by: Vujàdé Ltd – Jasper Bouwsma

The links a company establishes between itself and its
different customer segments.


CHANNELS

The means by which a company delivers products and
services to customers.


CHANNELS


Remark: think beyond the value chain and include all
the touch points you have with your customers.


REVENUE STREAMS


The way a company makes money through a variety of
revenue flows.


KEY ACTIVITIES

Key activities are the activities you need to perform in order
to bring your value proposition to your customer segments.


KEY RESOURCES


Key resources are the assets required to offer and deliver
your value proposition to your customer segments.


KEY PARTNERS

Photo by: Theen
Photo by:
“How Much?”
Che

Some activities are outsourced and some resources are
acquired outside the enterprise.


COST STRUCTURE

Photo by: Theen
“How Much?”

The monetary consequences of the means
employed in the business model.


SCHLÜSSEL- SCHLÜSSEL- WERTANGEBOT KUNDEN- KUNDEN
AKTIVITÄTEN i
ng!
PARTNER Market BEZIEHUNGEN SEGMENTE

Machine! N- Club!
Produz- Produ
k-
enten! tion! Haus-
halte!

PateSCHLÜSSEL- -
nts
Patente! ! stri
KANÄLE
!
Di
RESSOURCEN Call !
er Geschäfts
ons- Cent N.com!
buti le! kunden!
nä
Produk- ka
tions- Store Einzel-
anlage! Marke! s!
handel!

KOSTENSTRUKTUR EINNAHMEQUELLEN

Produk-
Distri- Marke
ting! Machin Kapsel
!
tion! ! e!
bution


THE RIGHT BUSINESS MODEL
CAN BE THE DIFFERENCE
BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE
SAME TECHNOLOGY OR
PRODUCT
Slide|| 56

WHY WILL
NESPRESSO EVEN
BE MORE
SUCCESSFUL?
?
Slide|| 57

Slide|| 58

AGENDA 9 BUILDING BLOCKS
KEY PARTNERS KEY
ACTIVITIES
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CUSTOMER
SEGMENTS
“ A BUSINESS MODEL
DESCRIBES THE RATIONALE
OF HOW AN ORGANIZATION KEY
RESOURCES
CHANNELS

CREATES, DELIVERS, AND
CAPTURES VALUE “ COST STRUCTURE REVENUE STREAMS

YOUR
DEFINITION
BUSINESS MODEL

1 2 3

9 BUILDING BLOCKS THE RIGHT BUSINESS MODEL
CAN BE THE DIFFERENCE
BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE
SAME TECHNOLOGY OR
PRODUCT


“ In times of change
learners inherit the earth;
while the learned find themselves
beautifully equipped to deal with a

world that no longer exists.

Eric Hoffer, (July 25, 1902 – May 21, 1983)
© Vujàdé Ltd. – Supporting Forward Thinking
American social writer and philosopher Slide |

Vujàdé Ltd.
Postal Address
P.O. Box 4
CH-3257 Grossaffolterm

Visiting Address

Elfenaustrasse 13
CH-2502 Biel/Bienne
+41 (0)32 32 32 300

Online
www.vujade.com
contact@vujade.com

VujadeLtd
© Vujàdé Ltd. – Supporting Forward Thinking Slide |

See
Slide our
Sha
r
www

And re.net/vuede!!
.slid
esha

Enjo ja
y !
:)!

VUJÀDÉ LTD COLLECTION OF

BUSINESS MODEL CANVASES


See
Slide our
Sha
r
www

And re.net/vuede!!
.slid
esha

Enjo ja
y !
:)!


2012.11.13 FAME CPH BMgen Introduction

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2012.11.13 FAME CPH BMgen Introduction