2. LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 7, YOU SHOULD BE ABLE TO: Describe the nature and scope of world trade from a global perspective and its implications for the United States . LO1 Identify the major trends that have influenced the landscape of global marketing in the past decade . LO2 Identify the environmental forces that shape global marketing efforts . LO3 7-
3. LO4 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 7, YOU SHOULD BE ABLE TO: Name and describe the alternative approaches companies use to enter global markets . Explain the distinction between standardization and customization when companies craft worldwide marketing programs . LO5 7-