6. How can CRE use Social Media? Executive Positioning: Â Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing:Â Promote specific properties, promotions and discounts; create an online identity for your brand. Human Resources:Â Prescreen candidates on LinkedIn; foster better internal communications through private communities Market Research:Â "Listen" and gain insight into trends , public opinion & opportunities Customer Service:Â Answer questions, solve problems, take the conversation offline