1. PRESENTED BY
VIMAL MOURYA-PG10-99

2. India to be No. 3 auto market by 2015

4. Leading Indian Automobile Firms
Market
Firm Products Foreign Partner Value (in $ Stock Listing
Billions)
Passenger and Mumbai,
Tata Motors Fiat 11.6
Commercial Vehicles New York
Renault-Nissan Mumbai,
Two and Three -
Bajaj Auto for planned small 9.2 London (Holding
Wheelers
car Firm)
Maruti Suzuki Passenger Vehicles Suzuki Motor 8.8 Mumbai
Passenger and
Navistar for
Mahindra & Commercial Vehicles,
Commercial 8.7 Mumbai, London
Mahindra Farm Equipment, Two-
Vehicles
wheelers
Hero Honda Two - Wheelers Honda Motor 7.9 Mumbai
Market value data based on full capitalization as on September 20, 2010
BRIC Spotlight Report-2010

5. PASSENGER VEHICLE MARKET SHARE

6. India Is Now the 7th Largest
Vehicle Producer in the World

7. SERVICE
CLASS
PEOPLE
UPPER
BUSINESS
MIDDLE
MAN
CLASS

8. Established in December 1983, Maruti Suzuki India Ltd. has ushered a
revolution in the Indian car industry. This car is meant for an average Indian
individual which is affordable as well as has elegant appeal. Maruti Suzuki
India Ltd. is the result of collaboration of Maruti with Suzuki of Japan. At
this time, the Indian car market had stagnated at a volume of 30,000 to
40,000 cars for the decade ending 1983. This was from where Maruti took
over.The company has crossed the milestone of becoming the first Indian
company in March 1994, by manufacturing in totality one million vehicles.
It is known for its mass-production and selling of more than a million cars.
Maruti Suzuki India Ltd. is the India's largest automobile company which
entered in the market with affirmed aim to render high quality fuel –
efficient and low - cost vehicles.

9. Type Public
Industry Automotive
Founded 1981(as Maruti Udyog
Limited)
Headquarters New Delhi, India
Key people Shinzo akanishi,
Managing
Director and CEO
Target market Office purpose,
Business man

10. NEWS
ONLINE TV RADIO MAGAZINES OUTDOOR
PAPER
TOTAL ADVERTISING BUDGET- $120 to $150 Million
Suzuki advertising budget from $8M in 1995 to over $40M in 2000.

11. Maruti A Star-ZXi
Price Rs.4,28,754
Brand ambassador
Farhan Akther

12. Maruti Swift
Dzire-ZDi
Price Rs.7,09,682
Maruti Ritz-Lxi BS
Price Rs.4,05,872

13. Maruti Wagon R- AX
Price Rs.4,60,572

14. }
Organizer
Auto Expo ranks as one of the leadin
automobile industry trade shows that are held
in India and is attended by several leading
professionals from this sector. The Auto Expo
2012 show draws in a large number of
exhibitingd participants, showcasing lubricants,
vehicles,aCNGUnits,auto-electrical items, Event
CAD/CAM tools and a host of other related
Auto Expo
Name
automotive instruments and design solutions.
Auto Expo draws in more than 2100 Date 7 Jan-11 Jan 2012
professional exhibitors, looking to gain greater
visibility for their vehicles and other related Venue Pragati Maidan
products and accessories.
The Auto Expo with more than 1,80,00,000 City/State New Delhi,Delhi
regular visitors rank as one of the most highly-
attended trade shows of its kind in the country.
Country India

15. Tata Motors Limited is India's largest
automobile company, and is revered
as one of the most dynamic, reliable
and futuristic automobile
manufacturers of the world. Tata
Motor cars and vehicles are favored
worldwide for their versatile
technology features and utility. With
more than 130 auto models spanning
a wide range of passenger cars,
commercial vehicles, and multi-utility
vehicles, Tata Motors stands out as a
premiere growth booster of Indian
automobile industry.

16. Type Public company
Industry Automotive
Founded 1945
Founder(s) JRD Tata
Headquarters Mumbai, Maharashtra,
India
Area served Worldwide
Key people P. M. Telang, (MD)
C. Ramakrishnan, (CFO)
Employees 53,151 (2011)

17. ONLINE TV
NEWS PAPER RADIO
MAGAZINES OUTDOOR
TOTAL ADVERTISING BUDGET- `400 to 500 million
• Tata Motors Rs 30 crore spend for the IPL tournament.
• 50% of marketing budget will be allocated to TV advertisings, 25% -
promotional activities in Car and Life style Magazines. 25% - will allocated for
point of sales promotions, events and co-marketing activities.

18. Price Rs.5,44,201
Tata Indigo
Manza-Aqua
Safire
Price Rs.4,96,945

19. Tata Safari-4x2 LX TCIC
Price Rs.6,59,042

21. Hyundai Motor Company is one of the group company of Hyundai started by the
most popular and successful South Korean businessman named Chung Ju Yung.
Hyundai is today the fourth largest car manufacturer. The second famous company
in the conglomerate is Hyundai Heavy Industries. When introduced in India in 1996,
Maruti was the market leader with no competition. Months within launch of Santro,
Hyundai became the second largest car manufacturer.
It was followed by mid-size luxury sedan Hyundai Accent and even though it was
pulled out of the market, it is still on demand in the market. Hyundai is still
manufacturing Hyundai Accent based on orders. The current runaway model that
revolutionized the hatchback in India is Hyundai i10. Launched in 2007, it was an
instant hit. This model is exported worldwide from Chennai. Other models available
in India are Santro Xing, Fluidic Verna, Santa Fe, Hyundai i20 and Hyundai Sonata.
Hyundai exports to 110 countries from its state-of-the-art Chennai facility to Europe,
Asia, Australia and Middle East countries.

22. Type Public company
Industry Conglomerate
Founded 1947
Headquart Seoul, South Korea
ers
Area Worldwide
served
Employees 149.000

23. ONLINE
OUTDOOR TV
MAGAZINES NEWS
PAPER
RADIO
TOTAL ADVERTISING BUDGET- RS 400 to 450 million.

24. Hyundai Verna Fluidic-1.6 VTVT
Price Rs.7,73,128

25. Hyundai i10-Magna
Price Rs.4,17,805

26. Hyundai Accent GLE
Price Rs.5,58,047

27. Hyundai
Santro-Xing XL
Price Rs.4,37,956
Hyundai i20-Asta
Price Rs.5,59,900

29. Type Public
Industry Automotive
Founded 1945
Headquarters Mumbai, Maharashtra, India
Products Automobiles
Employees 119,900

30. ONLINE
OUTDOO
TV
R
MAGAZIN NEWS
ES PAPER
RADIO
TOTAL ADVERTISING BUDGET- Rs 350 to 450 million
Mahindra Xylo had a budget of Rs 15-18 crore for the first six weeks of the car’s
launch.

31. Mahindra Thar
Price India:Rs. 6,85000
Kareena Kapoor- Brand ambassador

32. Mahindra Xylo-E2
Price Rs.6,12,000
Atul Kasbekar-Brand Ambassador
Mahindra Scorpio-W
Getaway
Price Rs.7,34,924

33. * http://mediarevo.com/2010/05/02/auto-dealer-internet-advertising-
budgets-swell/
* BRIC Spotlight Report-2010
* http://amitbiswal.blogspot.com/2011/08/market-share-analysis-of-indian-
car.html
* http://www.livemint.com/2011/12/15001447/India-to-be-No-3-auto-
market.html?h=B
* http://www.marketingpilgrim.com/2011/03/
* http://www.business-standard.com/india/news/withnano-advertising-
budget-tatas-go-creative/352749/
* http://mediarevo.com/2010/05/02/auto-dealer-internet-advertising-
budgets-swell/
* http://articles.latimes.com/1991-09-01/business/fi-2540_1_american-
suzuki/3
* http://www.articleclick.com/Article/Tata-Motors-Market-Entry/1286851
* http://blog.carazoo.com/tag/indian-car-market

34. THANK
G
YOU