Weitere ähnliche Inhalte Ähnlich wie Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit (20) Kürzlich hochgeladen (20) Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit1. Affiliate Summit West 2010 E-Commerce Site Deconstruction: Strategies for Affiliates Michael Vorel CEO, Vastplanet Corporation Twitter @michaelvorel 8. 10 Years experience in computer industry 19. Invest in Conversion & Acquisition Strategies 23. Reward You on Conversion!Understand Merchant = Affiliate Advantage 36. The E-Commerce Flow BUSINESS CONSUMER DIRECT DIRECT EcommerceMerchant Affiliate Affiliate DIRECT DIRECT Search Engines Mobile Other Social Media 38. Top 100 Merchants Revenue $98.6B (55% of total) 41. Luxury is Out & Necessity is In (changing) 43. Social Media & Mobile is changing landscapeSource: Internet Retailer 2009 Edition 61. 4 out of 5 online in U.S. visited a retail site (Nov) 63. 9 days this year, consumers spent $800+ Million in day 64. 48 Days of Online Shopping = $24.8 Billion (+4%) 65. Largest sales days - midweek (Mon, Tues, Wed, Thu)Data Source – ComScore 72. Walmart, Target, Sears, JCPenny, Macy’sData Source – ComScore 78. Sharing - Social Media (Facebook, Twitter) 84. We have Recommendations for You (behavioral learning) 86. Rate These Items (social media, reason to return) 89. Want to See Today’s Deals? (Conversion) 123. Combination of account history and behavioral learning to convert. 149. Win the Gift Card (Email capture) 185. Thank You Michael Vorel Vastplanet Corporation michael@vastplanet.com phone: 813-679-2660 twitter @michaelvorel @vastplanet