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MKTG MGMT GATHERING INFO SCANNING ENVIRONMENT

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Marketing Management Gathering Information and Scanning the Environment Dr. Hitesh Ruparel
Chapter Questions_1 ,[object Object],[object Object],[object Object]
Chapter Questions_2 ,[object Object],[object Object]
MIS Probes for Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Records ,[object Object],[object Object],[object Object],[object Object]
Steps to Improve Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs and Trends Fad Trend Megatrend
10 Megatrends Shaping the Consumer Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Population and Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Industrial Structures ,[object Object],[object Object],[object Object],[object Object]
Social-Cultural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural Environment ,[object Object],[object Object],[object Object],[object Object]
Technological Environment ,[object Object],[object Object],[object Object],[object Object]
Politico-Legal Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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MKTG MGMT GATHERING INFO SCANNING ENVIRONMENT