I gave this presentation on 24 Jan at the Singapore M conference organized by Milton Exhibits Singapore

1. Property of Milton | linkedin.com/in/eddiechoi

2. Beijing
Hongkong
Guangzhou
Macau
New Delhi
Shanghai
Singapore
Taipei
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3. Event Digital
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4. Property of Milton | linkedin.com/in/eddiechoi

5. Property of Milton | linkedin.com/in/eddiechoi

6. Property of Milton | linkedin.com/in/eddiechoi

7. Property of Milton | linkedin.com/in/eddiechoi

8. Traditional Mental Model of Marketing
Stimulus FMOT SMOT
At POS Experience
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9. New Mental Model of Marketing
Stimulus ZMOT FMOT SMOT
At POS Experience
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10. 40 Billion
900 Million Downloads +
Facebook 775,000 Apps
500 Million
Users on iTunes
4.1 Billion Twitter Users
Emails by 1 Million 1+ Billion
2015 Android Apps Smartphones
by June 2013 & Tablets
Marketing organizations that adopt
inbound and event-triggered techniques
will see a 600% higher response rate,
compared with traditional outbound
campaigns - Gartner
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11. iPa Rainbow Cake
d
Olympics
Jeremy
Mini
KristenForeve Louis
Lin
Stewart r 21 Vuitton
Gangnam How to rock
Style
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12. The Best
Moment
Of Truth
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13. Engagement Best Moment Of
Truth
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14. Property of Milton | linkedin.com/in/eddiechoi

15. Top 50 websites have
only 2% conversion
rate.
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16. Property of Milton | linkedin.com/in/eddiechoi

17. Macro Conversion
Micro Conversion
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18. Singapore
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19. Now 90%!
Property of Milton | linkedin.com/in/eddiechoi

20. Singapore
62% smartphone penetration
Music, Games & Apps, Browsing
China
33% smartphone penetration
Music, Browsing, Games & Apps
Indonesia
17% smartphone penetration
Music, Games & Apps, Browsing
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21. Past Present
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22. Search Social
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23. Singapore
85% of Singaporeans access
social media sites, 69% do so to
connect or engage with brands
and companies.
China
83% of companies use social
media for business
Indonesia
The 4th largest twitter nation.
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24. Awareness Connection
Interest Engagement
Consideration Affection
Action Amplification
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25. Awareness
Amplification
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26. The purpose of modern
marketing is to give you the
knowledge from which you
can make informed
decision.
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27. Property of Milton | linkedin.com/in/eddiechoi

28. GA > UA Universal Analytics
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29. Property of Milton | linkedin.com/in/eddiechoi

30. Property of Milton | linkedin.com/in/eddiechoi

31. 3 Questions 3 Insights
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32. What When Who
Product BMOT BUSINESS
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33. Does Universal
Mean Integrated?
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34. Property of Milton | linkedin.com/in/eddiechoi

35. Something is missing…
Property of Milton | linkedin.com/in/eddiechoi