1. Cultural Theory of Media: overcoming the structuralist perspective Thomas A. Bauer, Dr. Univ. Prof. Department of Communication Faculty of Social Sciences University Vienna / Austria www.thomasbauer.at thomas a. bauer fudan soj dec 2009 Fudan University School of Journalism Shanghai Dec. 2007
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4. UNDERSTANDING MEDIA SOCIAL- & CULTURAL SCIENCE IS KOWLEDGE BUILDING BETWEEN SENSE AND EXPERIENCE normative-hermeneutical approach : Interprets the use of media as means and agency of cognitive, affective and active participation in public discourse and in societal conversation in order to get connected and synchronized with different and professionally based interpretations of events and decisions that are publicly supposed to be meaningful for personal and public management of life thomas a. bauer fudan soj dec 2009
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11. MEDIA UNDER THEORETICAL CONSIDERATION steps of complexity of conceptualizing media thomas a. bauer fudan soj dec 2009 AGENCY OF SOCIAL PRACTICE SYMBOLICALLY MEDIATED INTERACTION MEDIA ENVIRONMENT MEDIA ORGANISATION MEDIA PROGRAMME TECHNICAL INFRASTRUKTURE HIGH GRADE of Complexity LOW