1. Achieving Success Through Effective Business Communication

2. Stronger Decision Making Improved Stakeholder Response Clearer Promotional Materials Steadier Work Flow Increased Productivity Enhanced Professional Image Quicker Problem Solving Stronger Business Relationships Effective Communication

3. Characteristics of Effective Messages Practicality Clarity and Conciseness Persuasion Factual Basis Precision Recommendations

4. Basic Communication Verbal Nonverbal Structure Intent More Spontaneous Less Control Conscious Purpose More Control Nonverbal Verbal Less Structured Harder to Classify More Structured Easier to Study

5. Receiving Sending Usage of Business Communication Channels Listening 45% Writing 9% Reading 16% Speaking 30%

6. Communication Challenges in Today’s Workplace Advances in Technology Workforce Diversity Globalization Team-Based Organizations

7. Internal Communication Official Structure Formal Chain of Command Up, Down, Across Formal Power Lines The Grapevine Informal Networking Unofficial Lines of Power

8. External Communication Formal Contacts Marketing Public Relations Informal Contacts Employees Managers

9. The Communication Process Channel And Medium Six-Phase Process Phase 1: Sender Has an Idea Phase 3: Sender Transmits Message Phase 2: Sender Encodes Idea Phase 6: Receiver Sends Feedback Phase 4: Receiver Gets Message Phase 5: Receiver Decodes Message Situation

11. Overcoming Barriers Open Communication Efficient Messages Audience-Centered Approach Ethical Communication

12. Audience-Centered Approach Biases Education Age Status Style

13. Communication Climate Corporate Culture Flat Tall High Low Level of Feedback Overall Structure More Open Less Open

14. Make Ethical Choices Recognize Ethical Choices Motivate Ethical Choices Ethical Communication Business Principles

15. Efficient Messages Concise Business Communication Develop Communication Skills Minimize Distractions Send Fewer Messages