Augmented reality (AR) allows digitally enhanced views of printed items by connecting them with additional online content through a smartphone camera. J Thomson's AR service integrates offline printed content with linked online videos, photos, and other media. Users can experience interactive printed materials through AR apps on their phones. AR provides benefits for both publishers and readers by making printed content more engaging and interactive.

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5. Augmented Reality

6. ‘The combination of Augmented Reality with print
will provide value beyond what is possible with
either print-only or digital only content.’
PEREY RESEARCH AND CONSULTING

7. Augmented Reality is not a futuristic dream, it’s here
. now

8. Augmented Reality (AR) allows for a digitally
enhanced view of printed items, connecting you with
more meaningful content in your everyday life.
With the camera and sensors in a smartphone or
tablet, AR adds layers of digital information – videos,
photos, sounds, links – directly on top of printed
items.

9. . AR integrates offline and online

10. J Thomson’s AR service integrates offline
and online content. Our clients simply
choose which pages will be interactive in
their printed documents, whether it be a
business card, leaflet, brochure, poster,
banner or catalogue.
J Thomson’s AR team do the rest.

11. .Experience interactive print

12. The free to download app is available for iPhone and
Android smartphones with more than 33 million
installations worldwide and pre-installations
on 1 in 3 AR capable smartphones sold worldwide
this year.

13. .Benefits for Publishers and Readers

14. For Publishers
• Reach wider audiences
• Truly Interactive multimedia content
• Enhance your publication
• Interaction with any online content
• Doesn't interfere with your design layout
• Reduce carbon footprint

15. To the Reader
• Easy and Intuitive to use free app
• Reduce carbon footprint
• See videos play on top of advertising in magazines
or on posters.
• Watch as food packaging comes alive with links to
helpful recipes.
• Instantly buy items straight from your phone just by
scanning your favorite newspaper, magazine or catalogue.
• Users can interact with their printed resources through
mobile devices, greatly enhancing the learning experience.

16. On average, the click-through rate for AR
customers through the App is 87%, which means
almost 9 out of 10 users that scanned a page with
the app engaged with a call-to-action and
interacted with the content. This is unprecedented
when compared to any other industry standards.

17. .AR with ecommerce

18. Hidden Creative revealed a 135% increase in
likelihood to buy when viewing an AR
version of a product versus looking at a
product image. AR has a
positive impact on value
perception – with surveyed
participants valuing the AR
product 33% higher than
the non AR product.

19. .Smart phones and Tablets

20. J Thomson’s AR works on all Apple products and
Android products.
IT Research company Gartner predicts that
smartphone and tablet sales will increase to
1.2 billion this year and will top 2 billion by 2015.

21. According to Juniper research, mobile augmented
reality apps will generate nearly £200 million in
revenues this year and reach £3 billion by 2017.

22. .Partner with us and enjoy the journey

23. J Thomson are excited to
offer a service that is set to
revolutionise both the print
industry and the way you
communicate with your
audience.

24. Call to action

27. Thank you
Please ask your
J Thomson Sales Executive
for a demonstration.
is part of
services

28. OVERVIEW

29. Introduction
J Thomson’s Web2Print is a fully automated
template-based system for the easy creation and ordering of:
• Business Cards, Letterheads, Compliment Slips
• Stock Items
• Flyers
• Brochures
• Posters/Banners
• Direct Mail with variable data
• Personalised Greetings Cards and Invites
• Promotional Items – Mugs, Keyrings, USB sticks, Mouse Mats etc

30. Benefits
Brand Consistency - Set and control amendments to your branding
rules and make any changes in one place. Disperse the collateral
throughout the organisation quickly.
Customised Content - Allow remote locations, field representatives, or
franchisees to personalise the marketing collateral to match their specific
audience or location information.
Digital Asset Management - Keep all of your marketing collateral and
digital assets in one place, making it easy to manage your brand.
Control of Time - Save time by streamlining and centralising your
ordering process via your custom branded Web2Print portal.
Clear Traceability – Every aspect of product ordering is recorded and
can be accessed 24/7.

31. Benefits
Budget Control - Set up specific budgets to ensure budget constraints are
kept.
Inventory Control - Keep track of stored materials and receive timely
alerts as and when stock levels deplete.
Approval Process - When concerns about your marketing purchases
arise, our Web2Print solution can create peace of mind by having an
approval process in place prior to production.

32. . . . as easy as ordering a DVD from Amazon.
J Thomson’s Web2Print is the most user friendly web to print
system on the market, that’s why it’s embraced by so many of our
clients. It usually takes around 10 minutes training to allow the user to
become competent enough to order their first product.

33. Permissions
The administrator can control what users see, limiting them to only
the products that are relevant or applicable to them.
The system can be setup to allow individual users to purchase
products or alternatively it can be set up to ensure single or multi
supervisor authorisation is required.

34. Existing users can log in
using their unique email
address and password.
New users can log in here. This facility is
optional and can be hidden if clients
prefer to assign user names and
passwords for security reasons.
Alternatively, new users can sign up but
be denied access to the site until the
administrator ‘approves’ their
credentials.

35. Menus
The ‘Order History’ tab
The ‘Home’ tab will take My Details’ tab Projects’ tab
The ‘Edit
The ‘Saved
allows you to examine or
you to the start page. you to change any to access
allows
allows you
recall or
details you have submitted.
previously saved projects reorder previous
and take them to jobs.
completion.

36. Menus
The ‘Help’ link, when
The ‘Log Out’ tab allows
The ‘Open Catalogue’‘Shopping Basket’ tab
The tab
activated, provides help
you to leave
gives you accessallows you to view orders the site
to the
topics relating to the
various categories and them if securely .
and edit
necessary
process you are presently
products within them. to purchase.
prior
working on.

37. Catalogue Page
After log in, you are
taken to the Catalogue
page displaying the
various categories.

38. Catalogue Page
Categories are folders containing
‘Products’. For instance a Stationery
folder can contain products such as
business cards, letterheads and
compliment slips. Double clicking on the
folder will display the products within.

39. Products
3 business card products are in
this Stationery folder. Double
clicking on the business card
product will launch the editing
window.

40. Products
Users are presented
with an empty template
of the chosen business
card . . .
In this instance users
can chose from a preset
library of different
coloured templates.
. . . along with a list of
fields that are required
to build the card.

41. Image Library
We’ll choose the red
card.

42. With their template chosen
the user then completes
the required fields.

43. After completion of the
fields the user clicks on
the ‘save text and update’
button.

44. A preview appears to
allow a visual check.
The user is then asked to verify
the reverse of the card.

45. Ordering
When everything has been
checked - ‘Add to Basket’

46. Shopping basket
Before the user can proceed, the
system asks for the artwork to be
checked one final time.
(This process is optional but
recommended to reduce errors).

47. Proofing
The user is asked to
check a box as
having approved the
artwork.

48. Purchasing
The user can now proceed
to enter delivery details.

49. Delivery details
The user’s address details are
pre populated.
They simply click
the check box to
use their existing
details as the
delivery address.
Alternatively the
user can key in a
new address or
select from a pre
formatted drop
down menu.

50. DIRECT MAIL

51. Direct Mail usually
has it’s own category
containing only DM
products.

52. Simply select a product
to edit.

53. The template has already
been tagged to accept
variable data.

54. Click ‘Attach a customer
list’ to start the process.

55. To add new data click on
the ‘Create a new list’
button.
The system holds any
previous lists you have
uploaded for future use.

56. Direct Mail & Variable Data
Click on the ‘Browse’
button.

57. Direct Mail & Variable Data
Select a .csv or excel
data file.

58. The user clicks on the
relevant radio button
whether the file uploaded
is a .csv file or Excel file.
Go to ‘next step’

59. Direct Mail & Variable Data
Match the ‘heads’ tagged
with the template to the
‘column heads’ in the
imported spreadsheet.

60. Click on the ‘finish’ button
to complete the upload of
the variable data.

61. The user decides whether the
marketing product will be sent
first or second class.
The system will automatically
call on the first or second
class PPI graphic to be
printed on the marketing
product.

62. The user can ‘flick’ through
the records and view the
results.

63. The data also previews on
the reverse of the card.
The item is then added to
the basket and ordered.

65. thank you
Please ask your
J Thomson Sales Executive
for a live demonstration.
is part of
services