2. Housekeeping
You are all muted. Please type any questions
in the questions box.
What are the names of Santa’s reindeer?
3. Housekeeping
If you would like to be unmuted to say
something, use the “raise hand”
feature.
4. Housekeeping
When you exit the webinar, you’ll see a
survey - please take a quick minute to
fill it out.
5. Housekeeping
A video of this presentation will be available
on support.smallact.com in a few days.
6. Allow myself to introduce...
Awesome Marketing Manager at
Small Act
Worked in the nonprofit sphere
since 2001 doing electronic &
print communications
Voice behind:
@smallact (professional)
@thinklynsen (personal)
@GoodEasyEats (recipes)
Enjoys cooking, crochet,
board games, and singing in
a pirate band
7. Agenda: Social Media 201
How Facebook and Twitter Work
How communities are started
How communities grow
Questions
12. Facebook: Conclusion
• You need more than "likers"!
• Create engaging content
• People will engage with you (not hide you)
• You will actually appear in their feed.
• (Because people will not visit your page
regularly.)
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21.
22. How do I get my own
hashtag?
Complicated, three-step process:
Make
It
Up.
(Well, check that it doesn’t already exist first.)
23. Twitter: Conclusion
Lists
Organize!
Find lists!
Get listed!
Hashtags
Watch them!
Use them!
Create them!
43. Before you go...
A video of today’s presentation will be posted
on support.smallact.com in a few days, so
you can go back to it later.
Don’t forget to fill out the survey after you exit
the webinar.
