MUJI CSR
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It is clear that MUJI nowadays becomes a world famous and successful corporation. With its aesthetical product design, unique brand concepts, and distinctive CSR, MUJI has integrated into our lives smoothly. This brief study was conducted aimed to interpret the MUJI CSR performance and obtain some inspirations in this dimension.
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MUJI CSR
- 1. BACK TO OUR ORIGINS, INTO THE FUTURE Raymond
- 2. MUJI has integrated into our lives smoothly.
- 3. Corporate Social Responsibility --- Balancing tomorrow’s sustainability and today’s profitability SUSTAINABILITY ECONOMY EQUITY EVIRONMENT (Townsend, 2004) KEY TERMS EXPLANATION
- 4. WHY / BENEFITS SUSTAINABILITY • environmental impacts & values • government regulation • economic opportunities/disincentives • organizational crises • stakeholder pressure (Townsend, 2004)
- 5. Sustainability through Simplicity HOW • Pleasant Products & Services (well-designed, well-made and environmentally-friendly) • Pleasant Life (harmony with our neighbors and our planet) MISSION VISION • To satisfy the customers • To offer simplicity, harmony and beauty • To contribute to the greater community
- 12. • Unsustainable Materials (plastic and polyester) • Outsourcing (China, Indonesia and Vietnam) CRITICISM • Things Undone (CSR initiatives)
- 13. CONCLUSION SUSTAINING CORPORATION is one where the strategic elite has strongly internalized the ideology of working for a sustainable world…the organization still pursues the traditional business objective of providing an excellent return to investors, but voluntarily goes beyond this by actively promoting ecological sustainability values and practices in the industry and society generally. Its fundamental commitment is to facilitate the emergence of a society that supports the ecological viability of the planet and its species and contributes to just, equitable social practices and human fulfillment. Dunphy, D., Griffiths, A., & Benn, S., (2003). • VALUE • NO-BRAND PHILOSOPHY • CSR INTEGRATION MUJI IS ON THE WAY.
- 14. THANKS