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MANAGED SERVICES
Waking UP to a NEW Enterprise Reality… Security Points WLAN Storage Area Networks LAN WAN Past: Separate Present: Hybrid Enhanced: Convergence Voice Network Video Confer- encing IPTel / Voice Security WLAN LAN and WAN Video SAN Secure Converged Network Data Voice Video Storage Wireless Wired
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Partners Suppliers Factories Distributors Retailers Customers Hacker Telecommuters Branches Data  Centers Main Offices Disaster Recovery Center Remote Employee ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Change in Common Customer Needs..
Network  Security? Network  Performance? Database  Performance? Application  Performance? Information  Availability? Skilled  Resources? CIO  Dashboard One Answer - Managed Services from a trusted partner Business Challenges for a Managed Services Decision
Managed Services   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Managed Services  are delivered by a specialist team in conjunction with Customer Service teams and offer a range of technology and operational outsourcing options.
Managed Services: Engagement Framework Industry Overview IT Business Management Management Integration CIO CIO Dashboard IT Service Management Supplier/Partner Management Demand/Capacity Planning Identify Management & Authorization Asset Management Inventory Reports Metering IT Consumer / Customer IT Customer Management SUPPORT ORDER SERVICE LEVEL MANAGEMENT BILLINIG IT Supply Chain  Services Delivery Controllers Entitlement & Allocation Event Response Policy Resource Monitoring  Analysis Task Report Automation Service Delivery  Business Services Services Management Infrastructure Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Management Portal Customer Management Portal
Managed Technology  Infrastructure Provider Market Positioning Vendor Owned Customer Owned Vendor Managed Customer Managed Reseller Financial Leasing Managed Service  Provider Organization Playfield
Leased Services Operational Support Risk Sharing Operational Excellence MSP Role Customer Role Capital Performance Proposed Business Models / Opportunities BUILD OWN OPERATE MANAGE BUILD OWN OPERATE MANAGE BUILD OWN OPERATE MANAGE BUILD OWN OPERATE MANAGE
Size –of –business segments and Sub -segments  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Markets
7 P’s
7 P’s of Service Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Additional P’s
Features & Benefits
Professional Services  -  Plan, Design and Implement Strategies that Impact the Entire Infrastructure Handles projects in Active Directory, Exchange Migration, Asset Management, Wireless LAN, IP Telephony, telecom, IVR, Open Source (Linux) etc  Client Services  - Managing the Desktop Environment   Offers Helpdesk, Desk side, telecom add move and changes, Software Distribution, Imaging and Self Help Server Services  -  Monitoring and Managing Critical Servers and Applications   Offers Server Management, Application Testing, Application Monitoring, Exchange Management, Mainframe Services, call centers and Data Center Network Services  -  Ensuring High Availability of Network   Offers LAN / WAN management, IVR Application Design and Implementation, Virtual Private Network (VPN) Management and Voice Infrastructure Management Security Services  -  Ensuring Security of System and Network Offers Integrated Systems Security Management, Security Monitoring & Management and Audit Services Managed Services Offering
Professional Services Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NETWORK & TELECOM SEGMENT ,[object Object],[object Object],[object Object],[object Object],SECURITY SEGMENT SERVER SEGMENT PLANNING DESIGNING IMPLEMENTATION MANAGEMENT
PROJECT  PHASES Project Management  Service Offerings Brainstorm Kick-off Monitor Document Conceive Develop Execute Finish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managed Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On site/Offsite- Combination: Project deployment on Managed Leased Services ,[object Object],[object Object],[object Object]
Managed Server Hosting   Offers greater efficiencies, reliability, and range of services than hosting in-house or using collocation. Selecting the right host should be a matter of determined strategic choice, not expedience.  Hosted Services
Core Services – Always Included   Root/Administrator Access  Unlimited 24/7 service and technical support  Custom monitoring schemas through the entire stack  Accelerated response and recovery to any alert or service request  Rapid hardware replacement  Operating system patching  Server and operating system hardening  A dedicated Sales Executive   Managed Server Hosting is a full-service package designed to alleviate or entirely prevent service and business disruptions.
Managed Server Hosting – Available à la Carte   Every solution is customized to the unique needs it addresses, The following value-added services are available.  Security (Physical and Network)  Recovery (Backups and Data Restoration)  Database Care (for all platforms)  Storage (dedicated Storage Area Networks with mirrored arrays)  High-Availability Clustering  Multi-site Redundancy; Multi-Master Replication  Enterprise Email
Benefits To the Organization Depending on your need many benefits can be realized. In consultation with the customer, managed service will provision, monitor, and manage a custom-configured hardware and network infrastructure purpose-built to its tasks.   Managed Server Hosting negates the need for   Capital expenditures  Lengthy provisioning process  "Over-purchasing"  Some insurance costs  Most third-party service contracts  Trial-and-error
Managed Server Hosting is ideal for … SMBs, Start-Ups all the way up to the Mid to Large  Enterprise space  ASP and SaaS Hosting  Disaster Recovery and Business Continuity Planning  Just-In-Time Deployment  Scalability Planning  Managed Growth  Predictable Expenditures  Greater Business Efficiency
No asset Obsolescence   for contract period (3-5 yrs.) Hassle Free Back office Operations   – Vendor Single Point of Contact Fixed / Predictable Opex  for contract period (3-5 yrs.) Reduced Risks , Shared By Vendor Reduced Management Cost /Time ROI Benefits from Day 1 Business Benefits for Customers Choice of Technology Platform Enhanced Capital Performance
Managed Services –Ansoff’s Matrix Managed  Services
Managed Services  Managed  Services
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT
Challenges ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Challenges
Marketing Plan
Sales & Marketing Strategy & Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Marketing Vehicles Marketing  Vehicles Call-Downs Case studies Direct Mail Newsletters Email Win-wires
Advantage of an effective marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MS Pricing Models Alignment with Businesses Commercial Model Complexity Equipment based Charging Service Based Charging User Based Charging Low Low High High
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MS Pricing Models
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MS Pricing Models
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MS Pricing Models
[object Object]

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Managed Services Marketing

  • 2. Waking UP to a NEW Enterprise Reality… Security Points WLAN Storage Area Networks LAN WAN Past: Separate Present: Hybrid Enhanced: Convergence Voice Network Video Confer- encing IPTel / Voice Security WLAN LAN and WAN Video SAN Secure Converged Network Data Voice Video Storage Wireless Wired
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  • 4. Network Security? Network Performance? Database Performance? Application Performance? Information Availability? Skilled Resources? CIO Dashboard One Answer - Managed Services from a trusted partner Business Challenges for a Managed Services Decision
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  • 7. Managed Technology Infrastructure Provider Market Positioning Vendor Owned Customer Owned Vendor Managed Customer Managed Reseller Financial Leasing Managed Service Provider Organization Playfield
  • 8. Leased Services Operational Support Risk Sharing Operational Excellence MSP Role Customer Role Capital Performance Proposed Business Models / Opportunities BUILD OWN OPERATE MANAGE BUILD OWN OPERATE MANAGE BUILD OWN OPERATE MANAGE BUILD OWN OPERATE MANAGE
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  • 15. Professional Services - Plan, Design and Implement Strategies that Impact the Entire Infrastructure Handles projects in Active Directory, Exchange Migration, Asset Management, Wireless LAN, IP Telephony, telecom, IVR, Open Source (Linux) etc Client Services - Managing the Desktop Environment Offers Helpdesk, Desk side, telecom add move and changes, Software Distribution, Imaging and Self Help Server Services - Monitoring and Managing Critical Servers and Applications Offers Server Management, Application Testing, Application Monitoring, Exchange Management, Mainframe Services, call centers and Data Center Network Services - Ensuring High Availability of Network Offers LAN / WAN management, IVR Application Design and Implementation, Virtual Private Network (VPN) Management and Voice Infrastructure Management Security Services - Ensuring Security of System and Network Offers Integrated Systems Security Management, Security Monitoring & Management and Audit Services Managed Services Offering
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  • 19. Managed Server Hosting Offers greater efficiencies, reliability, and range of services than hosting in-house or using collocation. Selecting the right host should be a matter of determined strategic choice, not expedience. Hosted Services
  • 20. Core Services – Always Included Root/Administrator Access Unlimited 24/7 service and technical support Custom monitoring schemas through the entire stack Accelerated response and recovery to any alert or service request Rapid hardware replacement Operating system patching Server and operating system hardening A dedicated Sales Executive Managed Server Hosting is a full-service package designed to alleviate or entirely prevent service and business disruptions.
  • 21. Managed Server Hosting – Available à la Carte Every solution is customized to the unique needs it addresses, The following value-added services are available. Security (Physical and Network) Recovery (Backups and Data Restoration) Database Care (for all platforms) Storage (dedicated Storage Area Networks with mirrored arrays) High-Availability Clustering Multi-site Redundancy; Multi-Master Replication Enterprise Email
  • 22. Benefits To the Organization Depending on your need many benefits can be realized. In consultation with the customer, managed service will provision, monitor, and manage a custom-configured hardware and network infrastructure purpose-built to its tasks. Managed Server Hosting negates the need for Capital expenditures Lengthy provisioning process "Over-purchasing" Some insurance costs Most third-party service contracts Trial-and-error
  • 23. Managed Server Hosting is ideal for … SMBs, Start-Ups all the way up to the Mid to Large Enterprise space ASP and SaaS Hosting Disaster Recovery and Business Continuity Planning Just-In-Time Deployment Scalability Planning Managed Growth Predictable Expenditures Greater Business Efficiency
  • 24. No asset Obsolescence for contract period (3-5 yrs.) Hassle Free Back office Operations – Vendor Single Point of Contact Fixed / Predictable Opex for contract period (3-5 yrs.) Reduced Risks , Shared By Vendor Reduced Management Cost /Time ROI Benefits from Day 1 Business Benefits for Customers Choice of Technology Platform Enhanced Capital Performance
  • 25. Managed Services –Ansoff’s Matrix Managed Services
  • 26. Managed Services Managed Services
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  • 34. Marketing Vehicles Marketing Vehicles Call-Downs Case studies Direct Mail Newsletters Email Win-wires
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  • 36. MS Pricing Models Alignment with Businesses Commercial Model Complexity Equipment based Charging Service Based Charging User Based Charging Low Low High High
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