Proving ROI Through Google Analytics

•

1 gefällt mir•499 views

This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.

Business Technologie

Problems Facing Online Businesses Driving Traffic Attributing ROI To Online Marketing Campaign

Online Marketing Campaigns Smart Marketers Leverage Many Traffic Sources SEO PPC Social Media Display Advertising Affiliates Email

Attributing ROI Vital To Success To Track Revenue & ROI By Each Traffic Source Money Well Spent Cut Out Waste

Analytics Installation Most Current Code December 2009 (Asynchronous) Added To The Header – Not Footer Most Accurate Data

Campaign Tracking Important Questions To Ask How Did The Visitors Get To My Site? Which Source Brought The Most Visitors? Which Source Was The Most Profitable? Which Source Had The Highest ROI? What Was The ROI On Any Campaign?

Campaign Tracking Campaigns SEO Seminars PPC

Campaign Tracking Campaign Sources Who Brought Visitors To My Site?

Campaign Tracking Campaign Mediums How Did My Visitors Learn About My Site? Display Advertising Organic or CPC Email

Campaign Tracking Campaign Content Which Version Of My Ad Did They See? What Else Do I Want GA To Know About This Link? Campaign Term (Keyword) What Keyword Was Searched To Trigger This Link?

Campaign Tracking Auto Detected Organic Search Engines Website Link Referrals Direct Visits Google Adwords* Manual Tagging Required: Most CPC Emails Banner Ads Offline Ads (Everything Else)

Campaign Tracking Email Tagging Example Campaign: seminars utm_campaign=seminars Source: smblist utm_source=smblist Medium: email utm_medium=email Tagged Link Address: http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=smblist&utm_medium=email

Campaign Tracking CPC Tagging Example Campaign: seminars utm_campaign=seminars Source: yahoo search marketing utm_source=yahoo Medium: cpc utm_medium=cpc Term: search marketing seminar utm_term=smseminar Tagged Link Address: http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=newsletter45&utm_medium=email&utm_term=smseminar

Weitere ähnliche Inhalte

Was ist angesagt?

Google Analytics 101Francesca Lorenzoni

Google Analytics 101Vi Wickam

Boston HubSpot User GroupHubSpot

Google Analytics FundamentalsJun Baranggan

Attentive.lyThe Realtime Report | Realtime Marketing Lab | #RLTM

Digital Marketing Audit Template By Christopher NdunguChris Ndungu, Digital Marketing

Digital Strategy DigitalDerbyshireNeil Kelley

Wsi 10 Minute Intro Digital MarketingWSi Yorkshire

Rethinking MarketingBrian Halligan

Iadz 5 metricsTeamiadz Iadz

7 step digital marketing assessment checklistRevenizer

Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK

Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson

Analytics peresentation Anetwork

Using digital analytics to power your online campaignsGlowMetrics

CDG Presentation for DCWW on Marketing & AnalyticsInnate Agency

Google Analytics 101 | 2015Insivia

Bd conversion mappingBulldog Solutions and Frost & Sullivan

Key performance indicators for Digital marketingDr. Delminquoe L. Cunningham

Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani

Was ist angesagt? (20)

Google Analytics 101

Boston HubSpot User Group

Google Analytics Fundamentals

Attentive.ly

Digital Marketing Audit Template By Christopher Ndungu

Digital Strategy DigitalDerbyshire

Wsi 10 Minute Intro Digital Marketing

Rethinking Marketing

Iadz 5 metrics

7 step digital marketing assessment checklist

Conversion Optimisation: Creating the right environment for your CRO campaign

Product Marketing by Numbers - Objectives, Goals and KPI frameworks

Analytics peresentation

Using digital analytics to power your online campaigns

CDG Presentation for DCWW on Marketing & Analytics

Google Analytics 101 | 2015

Bd conversion mapping

Key performance indicators for Digital marketing

Digital Marketing KPIs Measurement - By Waqas Lakhani

Andere mochten auch

SEO for eCommerceshuey03

DynaStripTutorialtutorialsruby

dr_1tutorialsruby

Complete_CSS_Tutorial_text_version_rev_04_04_09tutorialsruby

Building Links from Inbound Marketingshuey03

Bob HoogenboomTwinfield International, a Wolters Kluwer business

Why Doesn't My Website Show Up In The Search Engines?shuey03

Marketing dashboardMarcus Tewksbury

UTM Code Decodedrchllwy

Dave chaffey benchmarking your digital marketing - linked in web managers g...Dave Chaffey

Google Analytics Campaign Tracking FundamentalsKayden Kelly

How To - Of Inbound MarketingMarcus Tewksbury

Go measure 2011 - URL Tagging & Campaign VariablesHappy Marketer

Investing Confidently (and Safely) in ProgrammaticEncore Media Metrics

A Digital Future - Transforming NSW GovernmentMartin Walsh

eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer

Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk

Marketing DashboardsChris Sietsema

Common mistakes with media tagging (utm tags) and how to fix them!Phil Pearce

Digital Marketing Dashboard: Which Metrics are Lame & Which are AwesomeR2integrated

Andere mochten auch (20)

SEO for eCommerce

DynaStripTutorial

dr_1

Complete_CSS_Tutorial_text_version_rev_04_04_09

Building Links from Inbound Marketing

Bob Hoogenboom

Why Doesn't My Website Show Up In The Search Engines?

Marketing dashboard

UTM Code Decoded

Dave chaffey benchmarking your digital marketing - linked in web managers g...

Google Analytics Campaign Tracking Fundamentals

How To - Of Inbound Marketing

Go measure 2011 - URL Tagging & Campaign Variables

Investing Confidently (and Safely) in Programmatic

A Digital Future - Transforming NSW Government

eMarketer Webinar: Making Attribution Work in the Age of Big Data

Omnichannel Attribution: How to Virgin Holidays join online and offline channels

Marketing Dashboards

Common mistakes with media tagging (utm tags) and how to fix them!

Digital Marketing Dashboard: Which Metrics are Lame & Which are Awesome

Ähnlich wie Proving ROI Through Google Analytics

Search Engine Marketing: Basics to Hot TrendsStacy Sutton Williams

ibraine - digital marketing Company ProfileiBraine Digital LLP

(17) digital marketing overview ppt ah authorsHariharanAmutha1

Bigdata Applications in Real Estate Marketing & Sales StrategiesAmura Marketing Technologies Pvt. Ltd.

SEM Basic | Paid web marketing overviewAmish Keshwani

Digital marketing presentationnanibabu21

Digital Marketing OverviewHeru WIjayanto

Top 19 Things Business Owners Need to Know About SEM in 2011Stacy Sutton Williams

Web Analytics Workshop - Verwijder die blinddoekE-Nor

Revised: Developing an Online Marketing PlanTony Passey

SEM - Understanding the core components of Search Engine MarketingJoseph DeMicco

Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting

Ascii digital marketing ProfileASCII Services

Seo PresentationMMI Online Limited - Jagran Prakashan Ltd

Digital Marketing OverviewRavi Kumar - Digital Marketing

Digital Marketing 101 (A Vibewire Workshop)Annabel Hodges

Search MediaAsma Ch

Digital MarketingAsma Ch

PPC MangementAsma Ch

Ptms Overviewjcbbarnard

Ähnlich wie Proving ROI Through Google Analytics (20)

Search Engine Marketing: Basics to Hot Trends

ibraine - digital marketing Company Profile

(17) digital marketing overview ppt ah authors

Bigdata Applications in Real Estate Marketing & Sales Strategies

SEM Basic | Paid web marketing overview

Digital marketing presentation

Digital Marketing Overview

Top 19 Things Business Owners Need to Know About SEM in 2011

Web Analytics Workshop - Verwijder die blinddoek

Revised: Developing an Online Marketing Plan

SEM - Understanding the core components of Search Engine Marketing

Amiro Consulting - Cloud Marketing Solutions

Ascii digital marketing Profile

Seo Presentation

Digital Marketing Overview

Digital Marketing 101 (A Vibewire Workshop)

Search Media

Digital Marketing

PPC Mangement

Ptms Overview

Kürzlich hochgeladen

Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan

Corporate Profile 47Billion Information TechnologyData Analytics Company - 47Billion Inc.

Annual General Meeting Presentation SlidesKeppelCorporation

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar

Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana

APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua

Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057

India Consumer 2024 Redacted Sample ReportMintel Group

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCRStunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR

Case study on tata clothing brand zudio in detailAriel592675

8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044

Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras

Japan IT Week 2024 Brochure by 47Billion (English)Data Analytics Company - 47Billion Inc.

Flow Your Strategy at Flight Levels Day 2024Kirill Klimov

Future Of Sample Report 2024 | Redacted VersionMintel Group

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan

Kürzlich hochgeladen (20)

Intro to BCG's Carbon Emissions Benchmark_vF.pdf

Corporate Profile 47Billion Information Technology

Annual General Meeting Presentation Slides

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza

Ten Organizational Design Models to align structure and operations to busines...

APRIL2024_UKRAINE_xml_0000000000000 .pdf

Marketplace and Quality Assurance Presentation - Vincent Chirchir

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon

India Consumer 2024 Redacted Sample Report

Kenya Coconut Production Presentation by Dr. Lalith Perera

Buy gmail accounts.pdf Buy Old Gmail Accounts

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR

Case study on tata clothing brand zudio in detail

8447779800, Low rate Call girls in Tughlakabad Delhi NCR

Memorándum de Entendimiento (MoU) entre Codelco y SQM

Japan IT Week 2024 Brochure by 47Billion (English)

Flow Your Strategy at Flight Levels Day 2024

Future Of Sample Report 2024 | Redacted Version

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...

Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad

Proving ROI Through Google Analytics

1. Proving ROI Through Google Analytics

2. Analytics

3. Problems Facing Online Businesses Driving Traffic Attributing ROI To Online Marketing Campaign

4. Online Marketing Campaigns Smart Marketers Leverage Many Traffic Sources SEO PPC Social Media Display Advertising Affiliates Email

5. Attributing ROI Vital To Success To Track Revenue & ROI By Each Traffic Source Money Well Spent Cut Out Waste

7. Analytics Installation Most Current Code December 2009 (Asynchronous) Added To The Header – Not Footer Most Accurate Data

8. Campaign Tracking Important Questions To Ask How Did The Visitors Get To My Site? Which Source Brought The Most Visitors? Which Source Was The Most Profitable? Which Source Had The Highest ROI? What Was The ROI On Any Campaign?

9. Campaign Tracking Campaigns SEO Seminars PPC

10. Campaign Tracking Campaign Sources Who Brought Visitors To My Site?

11. Campaign Tracking Campaign Mediums How Did My Visitors Learn About My Site? Display Advertising Organic or CPC Email

12. Campaign Tracking Campaign Content Which Version Of My Ad Did They See? What Else Do I Want GA To Know About This Link? Campaign Term (Keyword) What Keyword Was Searched To Trigger This Link?

13. Campaign Tracking Auto Detected Organic Search Engines Website Link Referrals Direct Visits Google Adwords* Manual Tagging Required: Most CPC Emails Banner Ads Offline Ads (Everything Else)

14. Campaign Tracking Email Tagging Example Campaign: seminars utm_campaign=seminars Source: smblist utm_source=smblist Medium: email utm_medium=email Tagged Link Address: http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=smblist&utm_medium=email

15. Campaign Tracking CPC Tagging Example Campaign: seminars utm_campaign=seminars Source: yahoo search marketing utm_source=yahoo Medium: cpc utm_medium=cpc Term: search marketing seminar utm_term=smseminar Tagged Link Address: http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=newsletter45&utm_medium=email&utm_term=smseminar

16. Campaign Tagging Wizard

17. Proving ROI

18. Questions?