Webinar slides.

1. Thinking Social
Media Strategy
Why you need a SM Strategy

3. The Plan for tonight...
• Why you can’t afford not to have a Social
Media Strategy;
• Talk about opportunities via
experimentation;
• Give you a few ideas to get you moving
forward

4. Make the most of it by...
• Actively participating during the Webinar;
• Making NOTES;
• Saving those NOTES for later discussions;
• Getting ACTIVE on LinkedIN Group created
for this series;
• Chatting with me about your plans and how
using Social Media can HELP YOU FAST
TRACK their implementation.

5. Just clarifying, Strategy:
• It’s NOT tricking people to do stuff they do not
want;
• It’s NOT a dirty word own by unscrupulous
marketers;
• It’s NOT about becoming obsessed in achieving a
particular outcome;
• It’s definitely NOT about living in the future by
loosing touch with THE PRESENT MOMENT

6. So, what do I mean then?
• It’s AIMING at something, having a
desired END goal in mind;
• Creatively finding ways to reach it
or get to your destination;
• Organizing yourself, your resources and understanding
constraints;
• Taking ACTIONS today, NOT tomorrow;
• Measuring your progress (learning from your mistakes);
• Starting all over again, only Fitter and Smarter!

7. Not a lonely road...

8. Remember...
“... if you don’t
know where you
are going, any road
will take you
there”.
~Alice’s Adventures in
Wonderland, Lewis Caroll

9. Check Point #1

10. Where are you going?
• Do you know where you are heading?
• Do you have Goals? Do you write them down?
• What is available to you now?
• What is your TOP priority now?
• Do you make plans? Is planning necessary?
• “RoadBlocks” and ways to getdestination?
Do you try finding
reach your
pass
• Do you sometimes feel frustrated and
overwhelmed?
• How do you deal with adversity?

11. Goals and Social Media
• How could Social Media help you in
reaching your Goals?
• Are youprojects, or to help youMedia
in your
currently using Social
move
forward in your career and/or build up
your Business?
• Could a Social Media“RoadBlocks”?
help you get passed
Strategy or Plan
• Could your LIFEMedia Strategy or Plan
make
a Social
easier and better in
any way?

12. Ever approached Social Media strategically?
• If NOT, Why NOT?
• too much time and effort?
• you think Social Media to for people
is
who have nothing else do?
• You don’t understand the Value of it?
• You’ve tried once or gave up? got
really frustrated and
twice, but
• You don’t know how?
• You can’t stand Facebook? S**T
people post on
the annoying

13. Ever approached Social Media strategically?
• If YES,
• How efficient was / is your Strategy?
• How did / do you measure its
efficiency?
• Have you Learned from it and got
better each time?
• Is your Business Evolving as a result
of it? Did you get new clients?
• Did you improve your Brand with it?
awareness? What did you do

14. Is Social Media worth
the Investment of Time
and Money?
How do you know?

17. In the month of October 2011, Social
Networking ranked as the most
popular content category in worldwide
engagement, 6.7 Billion Hours
spent on Social Networks.

18. It’s true that Social
Media can be
overwhelming, but
you CAN’T
ignore it.

19. FACT...There is no
Magic Button

20. FACT... Social Media is
complex

21. FACT...
There is no Magic Thumb!

22. Watch OUT!

23. Social Media = Attention to
yourself

24. We are now, Publishers!

25. • You are what you PUBLISH;
• The CONTENT you put out DEFINES YOU
and it helps people find YOU;
• We all have a Big enough AUDIENCE;
• You CAN’T FAKE IT UNTIL YOU MAKE IT in
SOCIAL MEDIA;
• Marketing channels and tools have change, but
STORIES still prevail - TELL YOUR STORY.

26. Social Media = Word of
mouth on Steroids.

27. But, you’ve got
no CONTROL

28. Traditional Marketing Rules can not be applied
to Social Media because Social Media it’s not a
Marketer’s platform, it belongs to consumers.
Shama Hyder Kabani (author of the “Zen of Social Media Marketing”)

29. Who are the INFLUENCERS?

30. Finding Opportunities
via Experimentation

31. The Rescue Dog’s Photographer

33. Wordboner

36. Benefits of Social Media for Experimentation
• Cost-effective
• Saves time (in contrary to what most
people think)
• Quick results and Instant Engagement
• Personal Branding and Website Traffic
• Villages and Tribes
• Finding people who are crazy just like
YOU

37. My Experiments

38. To Launch a “remarkable” experiment
With a call to ACTION, but without “hardcore selling”
Promoted
on FB
Collected
feedback
And on twitter at the same time

39. And another “remarkable” experiment
Always with a call to ACTION, never with “hardcore
selling”

40. And the final “remarkable” experiment
Always with a call to ACTION, never with
“hardcore selling”

41. Consistent Social Media Identity
Master
Strategy
Twitter Faceboo
k
Blogging

42. Success?? Failure??

43. You don’t have to know it all to get
started.
Before After

44. Almost ready => AIM => FIRE
=> AIM => FIRE

45. Things I have learned because I
was not quite so “Ready”...

46. Mistakes...
• Fail to “secure parking” my name on FB,
Twitter, LinkedIn and Youtube;
• Mixed messages in different Networks;
• Cluttered BLOG with language people did
not understand;
• Lack of Follow Up after experiments;
• Losing sight of my Vision;
• Wasting time and energy trying to “please”
and connect with the wrong people;
• Talking about ME;

47. Never ending mistakes...
• Taking to long to launch experiments
because I did not feel “ready”;
• Failing to keep a communication flow with
subscribers;
• Outsourcing twitter and facebook to
dodgy service providers;
• Writing with no objective;
• Taking to long to launch “sequel”
experiments;
• Trying to do too much at the same time;
• Confusing everyone... etc, etc, etc....

48. Fail quickly, Fail often,
LEARN and Get
Better each time!

49. Measure, Measure,
Measure...

50. Social Media is Communication
The meaning of
communication is the
response you get.

51. Measure = Feedback =
Learn = Change...

52. Ideas to
get you
started

53. Press the SM button,
just let it Flow...

54. Pick one to harvest...

55. Which one?

56. Start with one of the BIG 6

57. IMPORTANT!!!
Integration amongst the platforms;
Congruency;
Consistency;
and Creativity

58. The most
valuable rule =
Be yourself!

59. Know your Values

60. Know your Passions
Carefully observe what way your heart
draws you and then choose that way
with all your strength - Hasidic saying

61. EXERCISE:
Take a blank piece of paper and fill in the blanks to this:
Who You Are – This can be bullet points of all the
things you believe you are as a person.
What You Believe – Again more bullets with what
you believe in in life, business, relationships, etc.
What You Value- List more of the things you value.

62. Know your Strengths
Define your USP!
(unique selling proposition)

63. Make it a MANTRA!
(because mission statements are boring and hard to
remember)

64. My Mantra
“Helping People SHIPPING
IDEAS and Changing the
World!”

65. VALUES + PASSION + USP +
MANTRA = :)-

66. Know YOUR GOALS

67. Know your
Constraints!
(Little money, little time, lack of skills, etc)

68. Know the INFLUENCERS

69. Know what comes FIRST

70. Models and System help
• ARC: Attraction, Retention and Conversion
(from Chris Garret - world renowned
Blogger and author);
OR
• ACT: Attract, Convert and Transform (from
Shama Hyder Kabani- SM expert and author)

71. Measure, Learn, Do it
Again...

72. ENCODE
Creativity and
Intuition in your
SOCIAL DNA!

73. The intuitive mind is a sacred gift and the
rational mind is a faithful servant. We have
created a society that honors the servant
and has forgotten the gift. Albert Einstein

74. Stop COPYing and PASTING
someone’s messages, REMIX or
CREATE your own instead.
More than ever, people want original
content.
Exercise your creative capacity, get
used to producing your own stuff!

75. The Ultimate GOAL should be
to build your own Tribe!

76. TRY something
different - HAVE A
GO!

77. Q &A ?

78. Facebook, the social networking phenomenon with
somewhere over 850 million users, can’t be ignored by
anyone in business – or should I say simply “by
anyone”. Just how effective it will be for specific
businesses is a subject that needs attention when
developing a company-specific social strategy.
Twitter, the instant messaging and social networking
site where your message can’t be more than 140
characters in length, is seriously underestimated by
many, maybe most of the professionals I meet. Others
make very effective use of it, as part of their social
media strategy.
Souce: http://deswalsh.com/

79. A Blog is often the missing element in a business’s social
media setup, which in my view is a big mistake,
especially for a solo professional wanting to be noticed
above th din and wanting to do that economically in
dollar terms.
LinkedIn is indisputably the first platform of choice for
professionals, whatever the industry. It’s more
fundamentally a professional networking site than a
“social” networking one, has over 150 million users and
is still growing.
Souce: http://deswalsh.com/

80. YouTube, the video sharing site with some 60 hours of
video being uploaded every minute, provides a very
accessible way for any of us to get our message out and
is a seriously underutilized resource for many
businesses.
Google+ (or Google Plus) is a newer social networking platform
but growing: launched in June 2011, by the end of the year it
had 90 million users. There has been vigorous debate, via blogs
and various online forums, about whether Google+ will be a
success. Most TOP Social Media influencers, including Chris
Bogan, Mari Smith, Guy Kawasaki are all very active in Google
Plus. Something to keep in mind, Google CONTROLS search
and it’s integrating search with G+.
Souce: http://deswalsh.com/