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Redbull rough draft 3
1.
By: Severn Bailey
- Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie
2.
3.
Television advertising, "Red
Bull gives you wings“
4.
Team purchasing and
athlete sponsoring
5.
Extreme sport sponsoring
6.
7.
Red Bull sponcers
hundreds of athletes and teams of extreme sports
8.
largest part of
red bulls marketing budget
9.
Large reach through
branding
10.
Fans create attachments
and bonds
11.
Consumers associate their
best performance with the product
12.
Strengthens Brand affiliation
with Athletic Performance
13.
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