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By:,[object Object],Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie ,[object Object]
Introduction,[object Object],Product Line,[object Object],Target Market,[object Object],Segmenting the Market,[object Object],Advertising,[object Object],Competitors,[object Object],Consumer Behaviour Theory,[object Object],Conclusion,[object Object],Celebrity Endorsements,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television advertising, "Red Bull gives you wings“
Team purchasing and athlete sponsoring
Extreme sport sponsoring
Unique and identifiable packaging,[object Object],[object Object]
Red Bull sponcers hundreds of athletes and teams of extreme sports
largest part of red bulls marketing budget
Large reach through branding
Fans create attachments and bonds
Consumers associate their best performance with the product
Strengthens Brand affiliation with Athletic Performance ,[object Object]
Video Goes here,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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