Mr. Santosh Ostwal created NanoGanesh, a remote control device connected to water pumps that allows farmers to turn pumps on and off from their mobile phones. It received recognition in 2008. NanoGanesh helps farmers save time, energy, electricity, and water by automating pump controls. It works using separate ringtones to control pumps and provides information on power availability and pump status. The device is affordable starting at Rs. 560 and helps conserve resources while improving rural communication infrastructure and creating local jobs. Over 50,000 units have been sold across Maharashtra. Growth is expected to be high in line with growth in rural mobile penetration.

1. Road 2 Ideas –Innovation Run Innovation II NanoGanesh

2. Introduction CREATOR Mr. SantoshOstwal- Rural innovator and Entrepreneur. Founder of Ossian Agro Automation WHAT IS IT? An electronic interface device connected to electromechanical starter of water pump motor. Is connected to mobile phone so that remote controlling is enabled by calling WHEN Research work done in 2007 Launched in 2008 RECOGNITION Nokia Calling Innovators Winners VilligroWantrapreneur Business Plan Winner

3. Need of an Automated Device-Consumer Insight

4. Farmer’s Dilemma

6. Rural Water Supply Schemes

7. Urban

8. Domestic/IndustriesTarget Group

10. Dial the no. with the specific code for each operation

11. Connected to any existing electrical starter and motor pumps.

12. Ringtone Audio sensors facilitate the activation of device Seprarate ringtone for each operation linked to a code.A>Availability of power supply at the motor site B> On/ Off status of the pump. C>Remote switching on & off of the pump Save time energy, save electricity & water supply/.

13. How it works ?? http://www.youtube.com/watch?v=AbvMp52upe0 http://www.youtube.com/watch?v=Q5gfWt30Pjk

15. Keeps soil moist and reduces Soil Erosioner

16. Saves fertilizer through effective usage by Fertigation

20. Code transmission-for detecting the key operations from the remote end mobile to pump end mobile.

21. Inbuilt charging for the on site phone in models (B & C)

22. To prevent the resetting of the units in case of heavy electrical load transients.

23. Existing model Available in 3 types Type A- Rs 560/- Type B- Rs 1700/- Type C- Rs 2800/- Inbuilt mobile charging device for mobile phone installed in the motor. Sales in 4 districts across Maharashtra covering around 2500 villages and selling approx. 50,000/- units in an year. Margin to the company at approx. 4-5% on each unit. Distribution Model Demonstrations during panchyat meets infront of key opinion leaders. Orders made in bulk to the head of the villageto the distributor. 1 Year Warranty (Service provided by trained technicians) and works till 4 years.

25. Unlimited Range of operation with the presence of telecom network

26. Information on power supply availability

27. Time saved on commuting till the water pump at odd hours. Works on low voltage

28. Safety concerns resolved

29. Affordable Price- Rs 2800/- per set

30. Device Works under severe weather conditions.

31. Easy installation (2-3 hours) & usage- just requires a low cost mobile handset.

33. Lack of integrated Distribution Model

35. Differentiation of service provider with such a VAS.

36. Pioneer Advantage

38. Growth Expectations vis a Vis Growth in Telecom sector Rural subscription increased from 219.09 million to 236.21 million, and the Rural Teledensity increased from 26.43 to 28.42. The year-on-year (Y-O-Y) growth rate of Rural Teledensity for Sep-10 is 54.00 % . The % increase in rural subscribers is 32% in 2010.Thus, with this expected growth rate, the growth of NanoGanesha can be predicted to be very high.

39. Impact TELECOM Increased mobile users Nanoganesha requires mobile connection CSR- Supporting entrepreneural initiatives in agriculture Tapping of untapped rural VAS market Increased rural penetration

40. Impact SOCIO-ECONOMIC Creation of Employment- Local electricians are trained to handle repair works of NanoGanesha Training Agro Electronic Commandos Saving electricity&water. 1pump saves 3unit electricity, 1000lit watr yield ->Better yield.Better revenue Savings in Oppurtunity Cost ( time& effort). 1 labor shift saved by 1 pump Improved rural Communication through mobile connectivity. Increase in usage of ganesha means more mobiles. Impetus to availability of other rural VAS eg. Mobile banking,healthcare,agro tips etc Improvement in rural telecom infrastructure Every 1% increase in teledensity=0.6% GDP growth

41. Recommendations for the next Level

42. References http://www.alibaba.com/product-free/110941974/Agriculture_Pump_Cell_Phone_Remote_Starter.html The Indian Telecom Services Performance Indicators July - September 2010 www.nanoganesha.com

43. THANK YOU Team Scamper SomyaBhargava SukeshaSajwan SonaliAbrol ShauryaBhushanTyagi