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Store layout of Pazhamudir nilayam
1. RETAIL & SERVICES
MANAGEMENT
STORE LAYOUT
BY
KAMAL N 12AA20
RAMESHKUMAR R 12AA33
SARAVANAN KUMARAN 12AA38
S SIVA 12ZA41
PERIYA PONNAN J 12AA39
MANOJ KUMAR 12AA25
VIPIN NAIR 12AB43
2. CONCEPT OF STORE DESIGN
• Shopping as an experience
• Taste of targeted consumers
• Essentially creative response to an actual or
perceived problem
• Design – store frontage, fascia and
signage, merchandising, display, lighting, grap
hics, point of sale and decoration
3. Principal of Store Design
•
•
•
•
Totality
Focus
Ease of shopping
Change and flexibility
4. The Layout
• Manner in which merchandise or products
arranged in the retail store.
• Helps movement of customers within the
store.
• Three types
1. The Grid layout
2. The Racetrack layout and
3. Freeform layout