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RETAIL & SERVICES
MANAGEMENT
STORE LAYOUT
BY
KAMAL N 12AA20
RAMESHKUMAR R 12AA33
SARAVANAN KUMARAN 12AA38
S SIVA 12ZA41
PERIYA PONNAN J 12AA39
MANOJ KUMAR 12AA25
VIPIN NAIR 12AB43
CONCEPT OF STORE DESIGN
• Shopping as an experience
• Taste of targeted consumers
• Essentially creative response to an actual or
perceived problem
• Design – store frontage, fascia and
signage, merchandising, display, lighting, grap
hics, point of sale and decoration
Principal of Store Design
•
•
•
•

Totality
Focus
Ease of shopping
Change and flexibility
The Layout
• Manner in which merchandise or products
arranged in the retail store.
• Helps movement of customers within the
store.
• Three types
1. The Grid layout
2. The Racetrack layout and
3. Freeform layout
GROUND FLOOR
Ground Floor
FIRST FLOOR
Store layout of Pazhamudir nilayam
Store layout of Pazhamudir nilayam
Store layout of Pazhamudir nilayam
Store layout of Pazhamudir nilayam
Store layout of Pazhamudir nilayam
Store layout of Pazhamudir nilayam
Store layout of Pazhamudir nilayam

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Store layout of Pazhamudir nilayam

  • 1. RETAIL & SERVICES MANAGEMENT STORE LAYOUT BY KAMAL N 12AA20 RAMESHKUMAR R 12AA33 SARAVANAN KUMARAN 12AA38 S SIVA 12ZA41 PERIYA PONNAN J 12AA39 MANOJ KUMAR 12AA25 VIPIN NAIR 12AB43
  • 2. CONCEPT OF STORE DESIGN • Shopping as an experience • Taste of targeted consumers • Essentially creative response to an actual or perceived problem • Design – store frontage, fascia and signage, merchandising, display, lighting, grap hics, point of sale and decoration
  • 3. Principal of Store Design • • • • Totality Focus Ease of shopping Change and flexibility
  • 4. The Layout • Manner in which merchandise or products arranged in the retail store. • Helps movement of customers within the store. • Three types 1. The Grid layout 2. The Racetrack layout and 3. Freeform layout
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.