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How the Internet and Social Media is changing the Consulting Profession

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Presentation delivered by Samantha Bell to an Australian Consulting Practice 16 April, 2010 to provide insight on how the Internet and Social Media is impacting Business and the Consulting profession. Interested in your thoughts - leave a comment! Thanks

Business
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Web 2.0 & Social Business Networking By Samantha Bell
Web 2.0 Social Media Social Business Networking Internet sites for sharing information and collaborating
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Average age is older than expected ,[object Object],[object Object],[object Object],[object Object],[object Object],February 16th, 2010 by Pingdom, Australian statistic, August 2009, http://www.seosydneyblog.com/
The internet and mobiles are evolving business ,[object Object],[object Object]
Put simply… More people’s thoughts on products, services, organisations, wisdom Online word of mouth Great products, services, organisations . Amplified.
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It’s setting up the relevant environment for customers
Company Scan Search results showing Bunnings employees talking about work.
People’s words = possible insight & sales Product feedback Customer service feedback & PR Work / recruitment industries
Twitter (Functional) example
Online: a consideration for business areas Some areas it touches… Operations Customer service PR IT Talent Retention Organisation Development Marketing Organisation Strategy Recruitment Sales Learning & Development Product Development
Our Global Knowledge Bank
Who does it well? SED Client Interesting information, company insight 1 st on Google Search results (for their company name) working on higher ranking for general related searches Profiling different channels A blog with latest news utilising different mediums (e.g. video)
Who does it well? Deloitte. Employees have impressive online profiles: blog, twitter, linkedin (promote quality of company’s talent) The CEO is here: blog, twitter, linkedin (open company culture + demonstrates thought leadership) A strong company-level social media presence (more places to spread positive word-of-mouth)
The change it’s having on the consulting profession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which organisations and individuals is it relevant to? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prepare clients (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prepare clients (2) ,[object Object],[object Object],[object Object],[object Object]
Next Steps & Action Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Global Network is here How are you going to use it? Questions…
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How the Internet and Social Media is changing the Consulting Profession

  • 1. Web 2.0 & Social Business Networking By Samantha Bell
  • 2. Web 2.0 Social Media Social Business Networking Internet sites for sharing information and collaborating
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  • 6. Put simply… More people’s thoughts on products, services, organisations, wisdom Online word of mouth Great products, services, organisations . Amplified.
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  • 8. It’s setting up the relevant environment for customers
  • 9. Company Scan Search results showing Bunnings employees talking about work.
  • 10. People’s words = possible insight & sales Product feedback Customer service feedback & PR Work / recruitment industries
  • 12. Online: a consideration for business areas Some areas it touches… Operations Customer service PR IT Talent Retention Organisation Development Marketing Organisation Strategy Recruitment Sales Learning & Development Product Development
  • 14. Who does it well? SED Client Interesting information, company insight 1 st on Google Search results (for their company name) working on higher ranking for general related searches Profiling different channels A blog with latest news utilising different mediums (e.g. video)
  • 15. Who does it well? Deloitte. Employees have impressive online profiles: blog, twitter, linkedin (promote quality of company’s talent) The CEO is here: blog, twitter, linkedin (open company culture + demonstrates thought leadership) A strong company-level social media presence (more places to spread positive word-of-mouth)
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  • 21. The Global Network is here How are you going to use it? Questions…
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Hinweis der Redaktion

  1. … in contrast to non-interactive websites (passive viewing of information).
  2. Social media is not exclusive to one department. Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  3. Trusted adviser Online in every element of business & not exclusive to one department. Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc. Professional development – Google searches, blogs, Twitter (fast)
  4. Trusted adviser Online in every element of business & not exclusive to one department. Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc. Professional development – Google searches, blogs, Twitter (fast)
  5. e.g. financial planner realising his clients are on facebook - over 50’s high net worth individuals