Twitter can be a powerful business intelligence tool is used correctly

1. Twitter as a business
intelligence tool
Richard Meyer
Online Strategic Solutions

2. Information Overload
 How are we supposed to
stay on top of all the
information that’s out
there ?
 How can I filter
information so that I get
what I want when I want
it?

3. The reality is we have gone from an age of too
little information to too much information

4. However having the right information is still
a competitive advantage

5. But how do you stay on top of relevant of
all the relevant information that’s out
there?

6. Twitter can provide you with information
quickly and easily…

7. Twitter? What the hell is that?

8. Twitter 101
“What is Twitter ?”
 Twitter is a micro-blogging site, users can post
anything they want limited to 140 characters in
each post.

9. Twitter 101
Why am I hearing so much about Twitter?
 Twitter growth is climbing fast
 In an age when traditional advertising doesn’t
work anymore marketers are trying to use social
media, including Twitter, to reach consumers.

10. Twitter 101
Whose using Twitter?

11. How are they using Twitter?

12. What are the top Twitter applications?

13. So in summary…
 There are a lot of people using
Twitter
 There are a broad range of
Twitter applications
 Demographics indicate that
middle aged consumers are
using Twitter.
 There is a lot of “buzz” around
Twitter and especially social
media in general.

14. But a lot of people are wondering?
I can’t believe that many people
are interested in what other people
had for dinner or what they are
doing ?

16. Smart people are using Twitter as an information
tool
Those who understand Twitter know
that it can be a powerful information
aggregator.

17. And just how are they doing that?
 They follow people who provide great insights, information and
links to relevant articles on the Web in areas of interest to them.
 They limit & prioritize their followers so they are not overloaded
with Tweets.
 They use a Twitter client to quickly monitor Tweets from their
network
 They don’t feel as though they have to follow everyone who
follows them.

18. Why is Twitter a great business tool for
staying on top of trends & the news?
 There is too much information out there
 There are too many web sites out there
 There are too many BLOGS out there
 Consumerism has changed forever and
a lot of marketers are finding success,
and failures, with social media. Learn
what works and what does not work.
 With Twitter you can scan information
quickly and click on links that are
relevant to YOU and your business.

19. It’s just not about Tweets it’s about new
information
 Users often post links to
important stories on the
Internet.
 Shorter URL’s means users
can post more and the
link takes up less space.
 You can also post images
within Twitter.

20. How do use Twitter as a business tool?
 Step-1 join Twitter
 Think of establishing one account for business intelligence and
one for personal use if needed.

21. Using Twitter as business intelligence tool
 Step-2 Search Twitter for topics of interest to you
• Once you get back your search
results scan the page to read Tweets
• Click on users that may be of
interest to you and see what they
have posted in the past.
• If you feel the information is relevant
and good follow them.

22. Twitter Profiles
 By clicking on Twitter user
you can read their profile
and learn a little bit about
them.
 “Is this someone you might
want to follow?”

23. Using Twitter as business intelligence tool
 Read their previous posts and
ask yourself:
 Is this someone who provides
great insights?
 Is this someone who can help me
learn ?
 Is this someone who provides links
to great information?
 If so click on the button to follow
them.
 You can always unfollow them
later on if they don’t provide
value.

24. Twitter Applications
 Using a Twitter application
or “client” maybe easier
than keeping your
browser open.
 It allows you to quickly
scan Tweets and lets you
know how many new
Tweets are unread.
Nambu is an excellent Twitter client
for the Mac.

25. Images can be shared on Twitter as well,
and we’re not talking vacation shots !
 Find a great image or
chart you want to share?
With Twitter you can share
them easily.
 It’s a great way to share
charts, graphs or any
image.

26. Twitter Tools-Analysis
Twitter Analysis
 Twitter Grader: Learn your Twitter grade, your local Twitter Elite, and find new people to follow through Twitter
Grader.Twitterholic: Check out the top Twitter users and find out your Twitter stats on
 Twitterholic.TweetStats: TweetStats offers a graphical analysis of your
 Twitter stats.Twitter Friends: Carefully measure your Twitter conversations using Twitter
 Friends.Twinfluence: Twinfluence will measure your Twitter influence based on reach, velocity, and social
capital.
 Tweetwasters: Find out how much time you and other users waste on Twitter.
 Tweet-Rank: Learn about the quality of your tweets by finding out which ones won or lost followers.
 Mr. Milestone: Get a tweet when you reach various milestones using this Twitter tool.
 Retweetrank: Find out how many retweets you and other Twitter users have through this service

27. More Twitter Tools
 Information Gathering With these tools, you and gather information for market research, blog posts, and your
own simple curiosity.
 Tweetbeep: With Tweetbeep, you can set up alerts that will help you keep track of keywords on Twitter.
 @myflightinfo: Use @myflightinfo to stay updated on your flight’s status.
 Twitterverse: Check out archived timelines and tweets through Twitterverse.
 Twitscoop: Twitscoop shares what’s hot on Twitter at any given moment.
 Twitbuzz: Twitbuzz tracks the latest conversations as well as popular Twitter links.
 StrawPoll: Use StrawPoll to make sharing your opinion as easy as sending an @reply.Retweetist: This service
ranks the hottest links being retweeted on Twitter.
 Monitter: Get real time keyword monitoring on Twitter from Monitter.TweetNews: TweetNews ranks stories
based on the amount of related tweets.
 TwitterBuzz: TwitterBuzz will tell you what’s being linked to the most on Twitter.Tweetscan: Set up Tweetscan to
make sure you don’t miss any @replies, and to get alerted of your search queries.

28. Twitter Tools