Christen Anderson

Fargo, North Dakota Area, WA United States

Product Marketing Manager

Technology / Software / Internet

Driver of feature marketing, go-to-market strategies and implementation driving adoption, sales readiness and customer satisfaction contributing to millions in annual revenue. Marketing owner for high priority features including promotion of Bing Ads solutions in various internal and industry forums, partnering with technical Program Managers to understand product limitations, customer pain points, mapping features to business challenges, opportunities, and priorities; partnering with Product Marketing, segment owners, field and engineering to develop value propositions, positioning statements and other collateral. Drive overall Product Marketing GTM plan through virtual teams, coordi...