The document discusses partnership marketing between non-profits and corporations to help address child abuse. It notes that over 26,490 abused children have been seen at Missouri's Child Advocacy Centers since 2001. The future of fundraising requires innovative thinking around partnership marketing, which creates mutual benefits through strategic collaborations where corporate goals intersect with social needs. Cause marketing in particular engages stakeholders through initiatives that benefit both non-profits and businesses.
2. Good Morning! Partnership Marketing – The New Age of Raising Money. Rebecca Gordon, Director of Development Missouri KidsFirst [email_address] Missourikidsfirst.org
17. Cause Marketing Cause Marketing is a collaboration between corporate and nonprofit causes that ultimately engages company stakeholders from employees to suppliers, to retailers, eventually reaching consumers. Cause Marketing for Nonprofits – Jocelyne Daw
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19. What Do These Partnerships Have in Common? The “B” Word
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23. Top of Mind Awareness – Created and Reinforced by Brand First position is important because the business that is in the first position is 2X more profitable than the business in 2 nd position and 4X more profitable than the business in 3 rd position. Mark Dahl Accountable Marketing Research Group