3. How Are Small Businesses
Using Social Media?
Source: http://mashable.com/2010/03/02/small-business-stats/
4. Business Necessity?
â˘90% of people trust recommendations on Facebook
â˘List your business on Facebook
â˘Post fresh and relevant content on a consistent basis
â˘Create landing pages to lure in new fans
â˘Participate in ongoing conversations
â˘What are your competitors doing?
â˘Create a âDealâ or an âOfferâ
â˘Get your Facebook users to âCheck-Inâ at your location (PR Engine)
â˘Add images and personalize your business page
â˘Drive website visitors to your Facebook page (Social Plug-ins)
9. Business Benefits Of Linked-In
â˘Search Engine Positioning & Optimization in LinkedIn
â˘Prospecting: Identifying the right people at a customer or
prospect
â˘Receiving introductions or referrals to prospects
â˘Make yourself be perceived as an expert
â˘Getting notifications when someone changes jobs
â˘Create or be part of a group on LinkedIn
â˘Add Events
â˘Polls on LinkedIn
â˘Advertising on LinkedIn
â˘Integrate other 3rd party Social Media RSS feeds
â˘Add presentations to showcase your product/service
â˘Public Relations
14. Groups
⢠Join Relevant Groups
⢠Become an active member
⢠Refer other businesses
⢠Network within the
groups
⢠Monitor & respond
⢠Prospect
⢠Best method for finding
new business on Linked-In
17. â˘Twitter is currently growing faster than Facebook in the US (eMarketer)
â˘End of 2011, Facebook = 133 million US users
â˘End of 2011 Twitter = 24 million US users.
â˘By the end of 2014, eMarketer predicts that Twitter will reach 37.6
million by 2014.
⢠Letâs talk about tools to useâŚand how to use them.
18. How Businesses Use Twitter
⢠Direct: Marketing & Public Relations channel, much
like their corporate blogs, press releases, Facebook.
⢠Indirect: Companies let their employees tweet.
⢠Listeners: Using search tools like search.twitter.com or
desktop applications like TweetDeck & HootSuite are
easy ways to keep track of what's being said about the
company.
⢠Competitive Research: See what your competition is up
to, look at promotions, partnerships, opportunities.
23. The Pinterest User
⢠Over 10 Million Users
⢠28% of Pinterest users have a household income of
$100,000+ or greater.
⢠Average time spent on Pinterest per day is 15.8
minutes vs. 12 minutes spent on Facebook.
⢠50% of Pinterest users have children.
⢠Roughly 62% are females and 32% are male.
⢠The average age of a Pinterest user falls between 24
and 44.
(Source: Mashable)
24. What Is Pinterest?
⢠Pinterest users can upload, save, sort and manage images (a.k.a. Pins)
⢠Pinboards are generally themed so that pins can easily be organized
⢠Pinterest acts as a personalized media platform, whereby your own
content as well as anyone else's uploaded pins can be browsed on the
main page.
⢠Users save their favorite pins to one of their own boards using the âPin Itâ
button .
⢠Most popular categories: Food & drink, DIY, crafts, and women's apparel.
Commerce
⢠Fashion e-commerce website Boticca use Pinterest as a virtual storefront
for driving customers to their website. Users inbound from Pinterest
spent $180 compared with $85 spent from users coming from Facebook.
(source: Wikipedia)
27. Repins: People take one of your
images and repin it to one of
their boards
Like: People âLikeâ an image â
promotes your image
Pin an image from your website
so your URL will show / redirect
user to your website