1. Going Beyond Text:
How to Profit from
Audio and Video

2. Laura Adams
Author of
Money Girl’s
Smart Moves to Grow Rich
SmartMovesToGrowRich.com

3. Host of the Money Girl Podcast
Downloaded over
40 million times

4. Podcast on iTunes and
QuickandDirtyTips.com

5. Using audio and/or video is a proven
way to reach more people, get brand
recognition, and increase web traffic!

6.  How to profit from content
 Tips to create and publish
first-rate AUDIO
 Easy ways to produce
and distribute VIDEO

7. What’s
Your
Content
Marketing
Strategy?

8. Profitable Outcomes
• Consider you an expert in a niche
• Get mentioned in the media / buzz
• Opt in / give you email permission
• Buy your products or services
• Buy products you recommend
• Join membership site
• Up sell customers
• Build a community
• Boost site traffic

9. Steps to Attract a
Global Audience with AUDIO:
 Record
 Edit
 Publish
 Syndicate

10.  Record Audio
For just one input:
• Desktop Software
- Audacity (it’s free!)
(audacity.sourceforge.net)
• Mobile recording
device

11.  Record Audio
For multiple inputs:
• VOIP Interviews
- Skype + desktop software
• Bridge Line Phone Interviews
– Freeconferencecalling.com
– Creates an mp3 file for free

12.  Edit Audio
• Using software
- Import audio created using
mobile recording device
or bridge phone line

14.  Publish Audio
• Upload to blog’s host
• Upload to Amazon S3
(S3 = simple storage service)
• Upload to
Liberated Syndication
(libsyn.com)

16.  Syndicate Audio
• iTunes
• Zune
• Juice

17. Steps to Attract a
Global Audience with VIDEO:
 Record
 Edit
 Publish
 Syndicate

18.  Record Video
For screenshots:
• Software
- Camtasia $299
For live video:
• Camera
• Mobile device

19.  Record Video
For split screen interviews:
• VOIP Interviews
– Skype + desktop software
– Pamela for Skype
– Vodburner
– Ecamm (Mac)

20.  Edit Video
• Using software
- Import video created using
camera or mobile device
- Edit audio
- Add music
- Rip audio from video

22.  Publish Video
• Upload to YouTube
• Upload to blog’s host
• Upload to Amazon S3

23.  Syndicate Video
• YouTube channel
• iTunes
• Zune
• Juice

25. 3 Steps to Producing
Profitable Content:
1. Define your content marketing
strategy
2. Understand your content creation
options
3. Make content marketing a habit

28. Repurpose EVERYTHING for
Free or Paid Content!
 Turn a series of text blog posts into an
ebook or report
 Turn text into an audiobook
 Turn blog posts into an audio podcast
 Turn text into a screenshot video
using PPT slides that support audio
 Offer a live teleseminar you record
 Offer a live webinar to record as video/audio
 Rip the audio from a video
 Transcribe audio into a blog post or ebook

29. Content Creation Tips
 Include calls-to-action in every
piece of content created
 Collaborate in creating content
 Watch your analytics
 Plan  Create  Promote  Profit

30. QUESTIONS?
Let’s connect!
@LauraAdams
Laura@SmartMovesToGrowRich.com