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Going Beyond Text:
 How to Profit from
  Audio and Video
Laura Adams
       Author of

     Money Girl’s
Smart Moves to Grow Rich



SmartMovesToGrowRich.com
Host of the Money Girl Podcast




Downloaded over
 40 million times
Podcast on iTunes and
QuickandDirtyTips.com
Using audio and/or video is a proven
way to reach more people, get brand
recognition, and increase web traffic!
 How to profit from content
 Tips to create and publish
    first-rate AUDIO
 Easy ways to produce
    and distribute VIDEO
What’s
Your
Content
Marketing
Strategy?
Profitable Outcomes
•   Consider you an expert in a niche
•   Get mentioned in the media / buzz
•   Opt in / give you email permission
•   Buy your products or services
         • Buy products you recommend
                    • Join membership site
                    • Up sell customers
                    • Build a community
                    • Boost site traffic
Steps to Attract a
Global Audience with AUDIO:

      Record
      Edit
      Publish
      Syndicate
 Record Audio
For just one input:

• Desktop Software
  - Audacity (it’s free!)
  (audacity.sourceforge.net)

• Mobile recording
  device
 Record Audio
For multiple inputs:

• VOIP Interviews
  - Skype + desktop software

• Bridge Line Phone Interviews
  – Freeconferencecalling.com
  – Creates an mp3 file for free
 Edit Audio

• Using software
    - Import audio created using
        mobile recording device
        or bridge phone line
 Publish Audio

• Upload to blog’s host

• Upload to Amazon S3
 (S3 = simple storage service)


• Upload to
 Liberated Syndication
 (libsyn.com)
 Syndicate Audio
•   iTunes


•   Zune


•   Juice
Steps to Attract a
Global Audience with VIDEO:

    Record
    Edit
    Publish
    Syndicate
 Record Video
For screenshots:
• Software
 - Camtasia $299

For live video:
• Camera
• Mobile device
 Record Video
For split screen interviews:

• VOIP Interviews
  – Skype + desktop software
  – Pamela for Skype
  – Vodburner
  – Ecamm (Mac)
 Edit Video
• Using software

   - Import video created using
       camera or mobile device
   - Edit audio
   - Add music
   - Rip audio from video
 Publish Video

• Upload to YouTube

• Upload to blog’s host

• Upload to Amazon S3
 Syndicate Video
• YouTube channel

• iTunes

• Zune

• Juice
3 Steps to Producing
      Profitable Content:

1. Define your content marketing
   strategy

2. Understand your content creation
   options

3. Make content marketing a habit
Repurpose EVERYTHING for
Free or Paid Content!
 Turn a series of text blog posts into an
        ebook or report
   Turn text into an audiobook
   Turn blog posts into an audio podcast
   Turn text into a screenshot video
     using PPT slides that support audio
   Offer a live teleseminar you record
   Offer a live webinar to record as video/audio
   Rip the audio from a video
   Transcribe audio into a blog post or ebook
Content Creation Tips

 Include calls-to-action in every
  piece of content created

 Collaborate in creating content

 Watch your analytics

 Plan  Create  Promote  Profit
QUESTIONS?
  Let’s connect!
            @LauraAdams
Laura@SmartMovesToGrowRich.com

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Going Beyond Text: How to Profit from Audio and Video - Laura Adams

  • 1. Going Beyond Text: How to Profit from Audio and Video
  • 2. Laura Adams Author of Money Girl’s Smart Moves to Grow Rich SmartMovesToGrowRich.com
  • 3. Host of the Money Girl Podcast Downloaded over 40 million times
  • 4. Podcast on iTunes and QuickandDirtyTips.com
  • 5. Using audio and/or video is a proven way to reach more people, get brand recognition, and increase web traffic!
  • 6.  How to profit from content  Tips to create and publish first-rate AUDIO  Easy ways to produce and distribute VIDEO
  • 8. Profitable Outcomes • Consider you an expert in a niche • Get mentioned in the media / buzz • Opt in / give you email permission • Buy your products or services • Buy products you recommend • Join membership site • Up sell customers • Build a community • Boost site traffic
  • 9. Steps to Attract a Global Audience with AUDIO:  Record  Edit  Publish  Syndicate
  • 10.  Record Audio For just one input: • Desktop Software - Audacity (it’s free!) (audacity.sourceforge.net) • Mobile recording device
  • 11.  Record Audio For multiple inputs: • VOIP Interviews - Skype + desktop software • Bridge Line Phone Interviews – Freeconferencecalling.com – Creates an mp3 file for free
  • 12.  Edit Audio • Using software - Import audio created using mobile recording device or bridge phone line
  • 13.
  • 14.  Publish Audio • Upload to blog’s host • Upload to Amazon S3 (S3 = simple storage service) • Upload to Liberated Syndication (libsyn.com)
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  • 16.  Syndicate Audio • iTunes • Zune • Juice
  • 17. Steps to Attract a Global Audience with VIDEO:  Record  Edit  Publish  Syndicate
  • 18.  Record Video For screenshots: • Software - Camtasia $299 For live video: • Camera • Mobile device
  • 19.  Record Video For split screen interviews: • VOIP Interviews – Skype + desktop software – Pamela for Skype – Vodburner – Ecamm (Mac)
  • 20.  Edit Video • Using software - Import video created using camera or mobile device - Edit audio - Add music - Rip audio from video
  • 21.
  • 22.  Publish Video • Upload to YouTube • Upload to blog’s host • Upload to Amazon S3
  • 23.  Syndicate Video • YouTube channel • iTunes • Zune • Juice
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  • 25. 3 Steps to Producing Profitable Content: 1. Define your content marketing strategy 2. Understand your content creation options 3. Make content marketing a habit
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  • 28. Repurpose EVERYTHING for Free or Paid Content!  Turn a series of text blog posts into an ebook or report  Turn text into an audiobook  Turn blog posts into an audio podcast  Turn text into a screenshot video using PPT slides that support audio  Offer a live teleseminar you record  Offer a live webinar to record as video/audio  Rip the audio from a video  Transcribe audio into a blog post or ebook
  • 29. Content Creation Tips  Include calls-to-action in every piece of content created  Collaborate in creating content  Watch your analytics  Plan  Create  Promote  Profit
  • 30. QUESTIONS? Let’s connect! @LauraAdams Laura@SmartMovesToGrowRich.com