The document discusses the evolution of the World Wide Web and social networks. It describes how Web 1.0 consisted of static pages, while Web 2.0 enabled collaboration and user-generated content through sites like Facebook, YouTube, and Twitter. Web 3.0 aims to organize information in a semantic and personalized way. Social networks are defined as online services that allow users to create profiles and connect with other users. The document then provides examples of social networks and discusses concepts like social media, interoperability, and how to plan a social media strategy.

1. Social Networks
Paulo Duarte

2. Web Evolution
• Web 1.0 (static pages)
• Web 2.0 (Colaborative Web – prosumer age)
• Web 3.0 (semantic Web)
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3. Web 1.0
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4. Web 2.0
Web 2.0 is the shift to the Internet as platform,
and an understanding of the rules to succeed in
this new platform. Among others, the most
important rule is to develop applications that
leverage network effects to become better the
more they are used by people taking advantage
of the collective intelligence
TimO'Reilly (2004)
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5. Web 2.0
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6. Web 2.0 ‐ Boom
Since 2003, with the launch of many new sites
(e.g. LinkedIn, CouchSurfing, MySpace, LastFM,
Hi5).
In 2004 comes the concept Web 2.0 to describe
the new generation of the Internet, built by the
user.
In 2006 TIME Magazine selects "You" as the
Person of the Year
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7. Web 3.0
Semantic Web
The information is organized in a semantic
and personalized way.
http://www.wolframalpha.com/
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8. Some Concepts
• Social Networks
• Social Media
• Interoperability
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9. Definition
• Social Networks
“Web‐based services that allow individuals to (1)
construct a public or semi‐public profile within a
bounded system, (2) articulate a list of other users
with whom they share a connection, and (3) view
and traverse their list of connections and those
made by others within the system”.
(Boyd & Ellison, 2007)
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10. Examples
• Social Networks
Facebook
Youtube
Twitter
LinkedIn
Google Plus
Flickr
Pinterest
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11. Definition
• Social Media
Means of interaction using the internet and social
networks. As opposed to traditional media,
encourages conversation and interaction between
users that are not mere consumers / readers /
listeners, but also producers and participants in the
production of content.
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12. The Vision of Students today (2007)
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13. July 2013
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14. July 2013
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15. Numbers
Monthly users – 1.1 Billion
Daily users – 665 millions
.
Total users – Over 500 millions
Monthly users – 288 millions
.
Total users – 500 millions
Monthly users – 359 millions
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16. July 2013
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17. Now it’s the
age of 45
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18. 2013 – 751M
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19. July 2013
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20. July 2013
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21. July 2013
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22. July 2013
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23. July 2013
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24. July 2013
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25. July 2013
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26. July 2013
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27. http://www.youtube.com/watch?v=4ba1BqJ4S2M
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28. http://www.youtube.com/watch?v=OtcpO4vipNU
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29. Bad Examples
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30. Bad Examples
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31. The use of social networks
• To create an online presence and improve
the visibility of the
company/association/person
• To observe the competition/community
(what present and future partners/clients
say about you)
• To communicate with partners, clients,
students, colleagues
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32. Social Media ‐ Education
Retirado de:
http://www.mindjumpers.com/
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33. Social Media ‐ Education
Promotes
• Collaboration in content creation (Wikipedia)
• Collective intelligence
“Some other eyes
will look around, and find the things I've never found.”
Malvina Reynolds
Increases
• Motivation
• Participation
• Interaction
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34. Social Media ‐ New challenges
• Personalization
• Sharing
• Participation
• Collaboration
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35. Personalization
I want to have the contents directed to me
•
•
•
•
Eliminate non important information
Organize content based on my preferences
Having my own channel of communication
Value the interactivity increasing the
degree of intimacy
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36. Personalization
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37. Sharing
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38. Sharing
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39. Participation
• Development of critical thought
• Possibility of intervening
• Need for involvement
• Willingness to help
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40. Participation
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41. Participation
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42. Collaboration
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43. Facebook
Allows us to create a profile (personal) or
page (institutional/public figure).
Posts, chat, discussion forums, photos,
videos, events, petitions, and others
(possibility to create apps).
Excelent to interact with
friends/customers/partners and to receive
feedback
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44. Twitter
Targeted to short and instantaneous
information (maximum 140 characters)
Used to share updates about what you're
doing or links of interest.
Users follow and are followed
Possibility of "retweet", increasing the
visibility of information.
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45. Google +
Target and goals similar to Facebook.
Thanks to it being linked to other Google
features is a great tool for sharing and to
influence the actual content search in
Google.
A very secure social network with great
search options.
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46. New Social Media
Strategy

47. Planification
5 W’s and one H
Why, Who, What, Where, When, How
Why
Why do I need a new social media strategy?
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48. Planification
Who?
Who is my target group? (Age, Location, Sex,
other characteristics)
What
What do I have to offer?
What can I do?
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49. Planification
How
How they interact? (Applications/contents
they use, and how they use them).
How do I reach them? (Contents, type of
interaction, applications).
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50. Planification
Where
Where are they? (Which networks).
When
When are they most active? When are they
online. When should I interact?
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51. Interoperability
“Interoperability is the ability of a system or a
product to work with other systems or
products without special effort on the part of
the customer.”
http://ethics.csc.ncsu.edu/
In social media is the possibility to publish the
same information to several platforms at the
same time, or to aggregate content from those
networks into one service.
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52. Publish in several networks
Facebook
Twitter
Hootsuite
LinkedIn
Google+
Wordpress
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53. Multilevel Diagram
Rss Feed
Hootsuite
All
networks
Facebook
Rss Feed
Twitterfeed
Twitter
LinkedIn
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54. Interactive Applications
Facebook
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55. Intel – Museum of Me
http://www.intel.com/museumofme/r/index.htm
3 de dezembro de
2012
Argumento Interativo
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56. Lost in val sinestra
http://www1.lost‐in‐val‐sinestra.com/
3 de dezembro de
2012
Argumento Interativo
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