SlideShare ist ein Scribd-Unternehmen logo

Brand Strategy: Creating Value through Image & Identity

•
•
Project X Brand Lab
Project X Brand Lab

Branding: What Is It? Branding: Why Do It? Branding: How Do I Do It?

BusinessTechnologie
1 von 18
Brand Strategy projectxmedia.com | 858) 792-9685 ©2009 project x media Creating Value through Image & Identity
Discussion Overview ,[object Object],[object Object],[object Object]
Why Market NOW? ,[object Object]
What is a Brand ,[object Object]
What is Branding? ,[object Object]
What is Brand Strategy? ,[object Object],[object Object],[object Object],[object Object]
Branding: Why Do It? ,[object Object],[object Object],[object Object]
Return on Investment (ROI) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding: How it’s done ( ( Brand Messaging Brand Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOUR BRAND is comprised of two primary components
Brand Messaging ,[object Object],[object Object],[object Object],[object Object]
Brand Presentation ,[object Object],[object Object],[object Object],Web (web-based & digital properties) Space (branded environments) Print (complete print-based solutions) Broadcast (high-impact film & video properties)
Offline & Online Marketing ,[object Object],[object Object],[object Object],( OFF line Creative Services ( ON line Creative Services ,[object Object],[object Object],[object Object]
OFF line Marketing Print ,[object Object],[object Object],[object Object],Broadcast Space ,[object Object],[object Object],[object Object],[object Object]
ON line Marketing Website ,[object Object],SEO SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great Brand Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Increase Company Value COMPANY Petrolsoft INDUSTRY Hi-Tech / Software CHALLENGE Prepare the company for IPO or acquisition RESULTS Petrolsoft was purchased for $30 million (US). Prior to brand implementation, the company was valued at $2.3 million (US).
Case Study: Increase Sales COMPANY Glen Ivy INDUSTRY Lifestyle/Leisure CHALLENGE Expand an established brand RESULTS Opened three new locations, where sales exceeded initial estimates over 80% in the first year.
Case Study: Cost Savings COMPANY STA Travel INDUSTRY Travel + Hospitality CHALLENGE Create a unique brand experience on a limited budget RESULTS Over a 10-year engagement, average annual cost savings exceeded 150k.

Empfohlen

Building a brand
Building a brandBuilding a brand
Building a brandIncrementa consulting
 
Brand strategy
Brand strategyBrand strategy
Brand strategyZaid Sarhan, MBA
 
Brand Strategy Development
Brand Strategy DevelopmentBrand Strategy Development
Brand Strategy DevelopmentTheo Kroese
 
Basics in Brand Management
Basics in Brand ManagementBasics in Brand Management
Basics in Brand ManagementJohanna Heinonen
 
presentation of brands
presentation of brandspresentation of brands
presentation of brandsSilence Speed
 
Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand ManagementYIGIT ACIKAY
 
Brand building basics
Brand building basicsBrand building basics
Brand building basicsMohamad Bajouk
 
The why and how of building a strong brand slideshare
The why and how of building a strong brand slideshareThe why and how of building a strong brand slideshare
The why and how of building a strong brand slideshareTony Morrison
 

Empfohlen

Building a brand
Building a brandBuilding a brand
Building a brandIncrementa consulting
 
Brand strategy
Brand strategyBrand strategy
Brand strategyZaid Sarhan, MBA
 
Brand Strategy Development
Brand Strategy DevelopmentBrand Strategy Development
Brand Strategy DevelopmentTheo Kroese
 
Basics in Brand Management
Basics in Brand ManagementBasics in Brand Management
Basics in Brand ManagementJohanna Heinonen
 
presentation of brands
presentation of brandspresentation of brands
presentation of brandsSilence Speed
 
Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand ManagementYIGIT ACIKAY
 
Brand building basics
Brand building basicsBrand building basics
Brand building basicsMohamad Bajouk
 
The why and how of building a strong brand slideshare
The why and how of building a strong brand slideshareThe why and how of building a strong brand slideshare
The why and how of building a strong brand slideshareTony Morrison
 
Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013The House of Marketing
 
Brand Management Process and Brand Evolution - Introduction to Branding
Brand Management Process and Brand Evolution - Introduction to BrandingBrand Management Process and Brand Evolution - Introduction to Branding
Brand Management Process and Brand Evolution - Introduction to BrandingRai University Ahmedabad
 
Creating a brand strategy
Creating a brand strategyCreating a brand strategy
Creating a brand strategyPaolo Massimilla
 
Creation of brand
Creation of brandCreation of brand
Creation of brandKriace Ward
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBrian Muchardie
 
Power Brands
Power BrandsPower Brands
Power BrandsAsia Pacific Marketing Institute
 
Brand Building Processes
Brand Building ProcessesBrand Building Processes
Brand Building ProcessesPowerhouse Advertising
 
The Power of Branding
The Power of BrandingThe Power of Branding
The Power of BrandingProphet
 
Brand New Game Positioning Strategy
Brand New Game Positioning StrategyBrand New Game Positioning Strategy
Brand New Game Positioning StrategyBart Hufen
 
Power Brands
Power BrandsPower Brands
Power BrandsPower Brands
 
Brand strategy
Brand strategyBrand strategy
Brand strategyIan Musya
 
Branding, Brand value & Brand Equity
Branding, Brand value & Brand EquityBranding, Brand value & Brand Equity
Branding, Brand value & Brand Equityviveksangwan007
 
Marketing - Brand Positioning
Marketing - Brand Positioning Marketing - Brand Positioning
Marketing - Brand Positioning Abhishek Salunke
 
Positioning Statement Debriefed:
Positioning Statement Debriefed: Positioning Statement Debriefed:
Positioning Statement Debriefed: Nicole Agen
 
The Power of Brand Strategy
The Power of Brand Strategy The Power of Brand Strategy
The Power of Brand Strategy Designit
 
Brand
BrandBrand
BrandPallavi Sen Yadav
 
The BRAND concept
The BRAND conceptThe BRAND concept
The BRAND conceptPhuong Hoa Nguyen
 
brand equity
brand equitybrand equity
brand equitymoyalvicky
 
Brand building
Brand buildingBrand building
Brand buildingtshah_t
 
The Role of Brand Strategy in Professional Services Marketing
The Role of Brand Strategy in Professional Services MarketingThe Role of Brand Strategy in Professional Services Marketing
The Role of Brand Strategy in Professional Services Marketingriechesbaird
 
Brand Strategy
Brand StrategyBrand Strategy
Brand StrategyYodhia Antariksa
 
Brand Plan Workshop
Brand Plan WorkshopBrand Plan Workshop
Brand Plan WorkshopBeloved Brands Inc.
 

Weitere ähnliche Inhalte

Was ist angesagt?

Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013The House of Marketing
 
Brand Management Process and Brand Evolution - Introduction to Branding
Brand Management Process and Brand Evolution - Introduction to BrandingBrand Management Process and Brand Evolution - Introduction to Branding
Brand Management Process and Brand Evolution - Introduction to BrandingRai University Ahmedabad
 
Creation of brand
Creation of brandCreation of brand
Creation of brandKriace Ward
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBrian Muchardie
 
The Power of Branding
The Power of BrandingThe Power of Branding
The Power of BrandingProphet
 
Brand New Game Positioning Strategy
Brand New Game Positioning StrategyBrand New Game Positioning Strategy
Brand New Game Positioning StrategyBart Hufen
 
Brand strategy
Brand strategyBrand strategy
Brand strategyIan Musya
 
Branding, Brand value & Brand Equity
Branding, Brand value & Brand EquityBranding, Brand value & Brand Equity
Branding, Brand value & Brand Equityviveksangwan007
 
Marketing - Brand Positioning
Marketing - Brand Positioning Marketing - Brand Positioning
Marketing - Brand Positioning Abhishek Salunke
 
Positioning Statement Debriefed:
Positioning Statement Debriefed: Positioning Statement Debriefed:
Positioning Statement Debriefed: Nicole Agen
 
The Power of Brand Strategy
The Power of Brand Strategy The Power of Brand Strategy
The Power of Brand Strategy Designit
 
Brand building
Brand buildingBrand building
Brand buildingtshah_t
 
The Role of Brand Strategy in Professional Services Marketing
The Role of Brand Strategy in Professional Services MarketingThe Role of Brand Strategy in Professional Services Marketing
The Role of Brand Strategy in Professional Services Marketingriechesbaird
 

Was ist angesagt? (20)

Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013
 
Brand Management Process and Brand Evolution - Introduction to Branding
Brand Management Process and Brand Evolution - Introduction to BrandingBrand Management Process and Brand Evolution - Introduction to Branding
Brand Management Process and Brand Evolution - Introduction to Branding
 
Creating a brand strategy
Creating a brand strategyCreating a brand strategy
Creating a brand strategy
 
Creation of brand
Creation of brandCreation of brand
Creation of brand
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong Brands
 
Power Brands
Power BrandsPower Brands
Power Brands
 
Brand Building Processes
Brand Building ProcessesBrand Building Processes
Brand Building Processes
 
The Power of Branding
The Power of BrandingThe Power of Branding
The Power of Branding
 
Brand New Game Positioning Strategy
Brand New Game Positioning StrategyBrand New Game Positioning Strategy
Brand New Game Positioning Strategy
 
Power Brands
Power BrandsPower Brands
Power Brands
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 
Branding, Brand value & Brand Equity
Branding, Brand value & Brand EquityBranding, Brand value & Brand Equity
Branding, Brand value & Brand Equity
 
Marketing - Brand Positioning
Marketing - Brand Positioning Marketing - Brand Positioning
Marketing - Brand Positioning
 
Positioning Statement Debriefed:
Positioning Statement Debriefed: Positioning Statement Debriefed:
Positioning Statement Debriefed:
 
The Power of Brand Strategy
The Power of Brand Strategy The Power of Brand Strategy
The Power of Brand Strategy
 
Brand
BrandBrand
Brand
 
The BRAND concept
The BRAND conceptThe BRAND concept
The BRAND concept
 
brand equity
brand equitybrand equity
brand equity
 
Brand building
Brand buildingBrand building
Brand building
 
The Role of Brand Strategy in Professional Services Marketing
The Role of Brand Strategy in Professional Services MarketingThe Role of Brand Strategy in Professional Services Marketing
The Role of Brand Strategy in Professional Services Marketing
 

Andere mochten auch

Creating Business Value
Creating Business ValueCreating Business Value
Creating Business Valueluxchannel
 
Creating Value
Creating ValueCreating Value
Creating ValueApotful
 
Branding, Securing & Intergrating Your Tibbr Enterprise Social Space
Branding, Securing & Intergrating Your Tibbr Enterprise Social SpaceBranding, Securing & Intergrating Your Tibbr Enterprise Social Space
Branding, Securing & Intergrating Your Tibbr Enterprise Social SpaceDavid Soul
 
value creation through brand building
value creation through brand buildingvalue creation through brand building
value creation through brand buildingNupur Agrawal
 
Brand Positioning for Financial Services
Brand Positioning for Financial ServicesBrand Positioning for Financial Services
Brand Positioning for Financial ServicesChappy_02
 
Resonance marketing
Resonance marketingResonance marketing
Resonance marketingabeuer
 
Branding and advertising of financial services
Branding and advertising of financial servicesBranding and advertising of financial services
Branding and advertising of financial servicesAngle Angel
 
Consumer behavior all material Prepared by karventhan
Consumer behavior all material Prepared by karventhan Consumer behavior all material Prepared by karventhan
Consumer behavior all material Prepared by karventhan karventhanps
 
Marketing of Financial Products & Services - Market Segmentation, Targeting &...
Marketing of Financial Products & Services - Market Segmentation, Targeting &...Marketing of Financial Products & Services - Market Segmentation, Targeting &...
Marketing of Financial Products & Services - Market Segmentation, Targeting &...Parveen Sharma
 
Brands And Shareholder Value
Brands And Shareholder ValueBrands And Shareholder Value
Brands And Shareholder Valueadnangalabhai
 
Strategic Branding - Cover Girl Brand Experience Audit
Strategic Branding - Cover Girl Brand Experience AuditStrategic Branding - Cover Girl Brand Experience Audit
Strategic Branding - Cover Girl Brand Experience Auditrkalavar
 
The Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live ByThe Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
 
2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - IndiaEdelman APACMEA
 
Brand Awarness
Brand AwarnessBrand Awarness
Brand AwarnessPIMOD
 

Andere mochten auch (20)

Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
 
Brand Plan Workshop
Brand Plan WorkshopBrand Plan Workshop
Brand Plan Workshop
 
Creating Business Value
Creating Business ValueCreating Business Value
Creating Business Value
 
Creating Value
Creating ValueCreating Value
Creating Value
 
Branding, Securing & Intergrating Your Tibbr Enterprise Social Space
Branding, Securing & Intergrating Your Tibbr Enterprise Social SpaceBranding, Securing & Intergrating Your Tibbr Enterprise Social Space
Branding, Securing & Intergrating Your Tibbr Enterprise Social Space
 
value creation through brand building
value creation through brand buildingvalue creation through brand building
value creation through brand building
 
Brand Positioning for Financial Services
Brand Positioning for Financial ServicesBrand Positioning for Financial Services
Brand Positioning for Financial Services
 
Resonance marketing
Resonance marketingResonance marketing
Resonance marketing
 
Branding and advertising of financial services
Branding and advertising of financial servicesBranding and advertising of financial services
Branding and advertising of financial services
 
Consumer behavior all material Prepared by karventhan
Consumer behavior all material Prepared by karventhan Consumer behavior all material Prepared by karventhan
Consumer behavior all material Prepared by karventhan
 
Marketing of Financial Products & Services - Market Segmentation, Targeting &...
Marketing of Financial Products & Services - Market Segmentation, Targeting &...Marketing of Financial Products & Services - Market Segmentation, Targeting &...
Marketing of Financial Products & Services - Market Segmentation, Targeting &...
 
Brands And Shareholder Value
Brands And Shareholder ValueBrands And Shareholder Value
Brands And Shareholder Value
 
Strategic Branding - Cover Girl Brand Experience Audit
Strategic Branding - Cover Girl Brand Experience AuditStrategic Branding - Cover Girl Brand Experience Audit
Strategic Branding - Cover Girl Brand Experience Audit
 
IW-AON ARCHETYPAL BRANDING
IW-AON ARCHETYPAL BRANDING IW-AON ARCHETYPAL BRANDING
IW-AON ARCHETYPAL BRANDING
 
Creating value for customers
Creating value for customersCreating value for customers
Creating value for customers
 
The Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live ByThe Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live By
 
2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India
 
Brand Awarness
Brand AwarnessBrand Awarness
Brand Awarness
 
Event planning & promotion
Event planning & promotionEvent planning & promotion
Event planning & promotion
 
Value Innovation
Value InnovationValue Innovation
Value Innovation
 

Ähnlich wie Brand Strategy: Creating Value through Image & Identity

Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...Hannah Flynn
 
SoundView Group Demand Generation Capabilties 2011
SoundView Group Demand Generation Capabilties 2011SoundView Group Demand Generation Capabilties 2011
SoundView Group Demand Generation Capabilties 2011Seth Baum
 
Brand name
Brand nameBrand name
Brand nameAjilal
 
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...Hannah Flynn
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephen King
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
Overview of Internet Marketing
Overview of Internet MarketingOverview of Internet Marketing
Overview of Internet MarketingAbul Kashem
 
InternetOMG.com's Business Journal Pitch 2009 06
InternetOMG.com's Business Journal Pitch 2009 06InternetOMG.com's Business Journal Pitch 2009 06
InternetOMG.com's Business Journal Pitch 2009 06David Alpern
 
Ilan visual cv
Ilan visual cvIlan visual cv
Ilan visual cvilanm
 
CMO-on-Demand VCDori Profile
CMO-on-Demand VCDori ProfileCMO-on-Demand VCDori Profile
CMO-on-Demand VCDori ProfileVirginia C. Dori
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered MarketingElement Three
 
Ted Hebert Demand Generation Professional
Ted Hebert Demand Generation ProfessionalTed Hebert Demand Generation Professional
Ted Hebert Demand Generation Professionaldemandgencom
 
Aviatech Capabilities
Aviatech CapabilitiesAviatech Capabilities
Aviatech Capabilitiesfgamarski
 
Abi capabilities
Abi capabilitiesAbi capabilities
Abi capabilitiesABI
 
ABI capabilities
ABI capabilitiesABI capabilities
ABI capabilitiesABI
 

Ähnlich wie Brand Strategy: Creating Value through Image & Identity (20)

Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
 
SoundView Group Demand Generation Capabilties 2011
SoundView Group Demand Generation Capabilties 2011SoundView Group Demand Generation Capabilties 2011
SoundView Group Demand Generation Capabilties 2011
 
Brand name
Brand nameBrand name
Brand name
 
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
Trends in B2B Marketing: Rebooting your Strategic Content and Communications ...
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
 
Lunch and Learn - Internet marketing
Lunch and Learn - Internet marketingLunch and Learn - Internet marketing
Lunch and Learn - Internet marketing
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Overview of Internet Marketing
Overview of Internet MarketingOverview of Internet Marketing
Overview of Internet Marketing
 
InternetOMG.com's Business Journal Pitch 2009 06
InternetOMG.com's Business Journal Pitch 2009 06InternetOMG.com's Business Journal Pitch 2009 06
InternetOMG.com's Business Journal Pitch 2009 06
 
Merchant Navy
Merchant Navy Merchant Navy
Merchant Navy
 
Ilan visual cv
Ilan visual cvIlan visual cv
Ilan visual cv
 
CMO-on-Demand VCDori Profile
CMO-on-Demand VCDori ProfileCMO-on-Demand VCDori Profile
CMO-on-Demand VCDori Profile
 
Vc dori profile.1
Vc dori profile.1Vc dori profile.1
Vc dori profile.1
 
Social Media
Social MediaSocial Media
Social Media
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered Marketing
 
Ted Hebert Demand Generation Professional
Ted Hebert Demand Generation ProfessionalTed Hebert Demand Generation Professional
Ted Hebert Demand Generation Professional
 
Aviatech Capabilities
Aviatech CapabilitiesAviatech Capabilities
Aviatech Capabilities
 
Abi capabilities
Abi capabilitiesAbi capabilities
Abi capabilities
 
ABI capabilities
ABI capabilitiesABI capabilities
ABI capabilities
 

Kürzlich hochgeladen

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 

Kürzlich hochgeladen (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 

Brand Strategy: Creating Value through Image & Identity

  • 1. Brand Strategy projectxmedia.com | 858) 792-9685 ©2009 project x media Creating Value through Image & Identity
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Case Study: Increase Company Value COMPANY Petrolsoft INDUSTRY Hi-Tech / Software CHALLENGE Prepare the company for IPO or acquisition RESULTS Petrolsoft was purchased for $30 million (US). Prior to brand implementation, the company was valued at $2.3 million (US).
  • 17. Case Study: Increase Sales COMPANY Glen Ivy INDUSTRY Lifestyle/Leisure CHALLENGE Expand an established brand RESULTS Opened three new locations, where sales exceeded initial estimates over 80% in the first year.
  • 18. Case Study: Cost Savings COMPANY STA Travel INDUSTRY Travel + Hospitality CHALLENGE Create a unique brand experience on a limited budget RESULTS Over a 10-year engagement, average annual cost savings exceeded 150k.