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Social marketing in B2B World: Reality vs. Myth

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Bertrand Hazard
Bertrand Hazard

This content was presented at ProductCamp Austin 7. For more information, visit www.arandomjog.com

TechnologieBusiness
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Social Marketing in B2B World: Reality vs. Myth Bertrand Hazard@productmarketer www.arandomjog.com
Sounds Familiar?
Does Social Really Matter? Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers
Confusion: Social media = Social Marketing
Marketing Starts with Strategy
New World of B2B Marketing Source: Holger Schulze ® http://everythingtechnologymarketing.blogspot.com/
Understand Your Buyer Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers
Develop a Go-To-Market Plan Source: Forrester Technology Marketing Council – 2011 Spring Member Meeting
Push Right Content through Right Medium Source: @joechernov at Eloqua and JESS3
Measure and Adjust
A Troux Story
Social Media Explained
Thank You! Bertrand Hazard@productmarketer www.arandomjog.com
Social marketing in B2B World: Reality vs. Myth

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