Sensory branding

09/27/11 Priyatharesini R Poornima K Roshini S Thiyagarajar School of Management-Sensory branding

How strongly does a particular SENSE come to mind in association with the brand How is the association, is it positive or negative? Is the association really distinctive and meaningful ? Does the association evoke memories and experience? 09/27/11 Thiyagarajar School of Management-Sensory branding

SENSORY BRANDING ,[object Object],[object Object],[object Object],09/27/11 Marketing Mastermind – March, 2010 Thiyagarajar School of Management-Sensory branding

Sense of Sight ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Phillips Lounge ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Sense of Sound ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Crunchy Kellogg’s ,[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Sense of Touch ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Toblerone ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Sense of Taste ,[object Object],[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Lays ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Sense of Smell ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding

Singapore Airlines ,[object Object],[object Object],[object Object],09/27/11 www.cdf.org Thiyagarajar School of Management-Sensory branding

End Note ,[object Object],[object Object],[object Object],[object Object],[object Object],09/27/11 www.brandsense.com Thiyagarajar School of Management-Sensory branding

A brand should stand for something that is meaningful to the target market 09/27/11 Thiyagarajar School of Management-Sensory branding

Sensory branding

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Sensory branding