20150121 Online en Visual Storytelling - ANWB Digital Campus

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Paulus Veltman

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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR

2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia

3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR

#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR

#WeAreAllMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR

PAULUS VELTMAN | SPEAKER INNOVATOR
ZWERMVERHALEN

1. Verhalen in een digitale cultuur
2. Praktische opdracht 1
3. De geheimen van viral video
4. De beeldexplosie
5. Praktische opdracht 2
ONLINE EN VISUAL STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR

Foto: Wikipedia Commons
PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VERBINDEN MENSEN

PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VOEGEN WAARDE TOE

VERHALEN BRENGEN EMOTIE OVER
PAULUS VELTMAN | SPEAKER INNOVATOR

VERHALEN ZIJN TROJAANSE PAARDEN
PAULUS VELTMAN | SPEAKER INNOVATOR

1. Stories are more compelling than facts
2. The more absorbed readers are in a
story, the more the story changes them
3. Highly absorbed readers also detected
significantly fewer "false notes" in
stories—inaccuracies, missteps—than
less transported readers
MELANIE GREEN EN TIM BROCK (UNC)
PAULUS VELTMAN | SPEAKER INNOVATOR

Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR

Bron: Ed Schipul – Storytelling through Social Media
PLOT
PAULUS VELTMAN | SPEAKER INNOVATOR

JOSEPH CAMPBELL: THE HERO’S JOURNEY
PAULUS VELTMAN | SPEAKER INNOVATOR

JIJ BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR

JIJ BENT DE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR

PAULUS VELTMAN | SPEAKER INNOVATOR
AN UNEXPECTED BRIEFING

EMPOWERMENT STORIES
PAULUS VELTMAN | SPEAKER INNOVATOR

PAULUS VELTMAN | SPEAKER INNOVATOR
#ANWBelektrisch

FANVERHALEN
PAULUS VELTMAN | SPEAKER INNOVATOR

• Maak jonge mensen enthousiast voor de
ANWB
• Bedenk een empowerment story
• Wie is de held? Wie is de mentor?
• Doe dit samen met je buurman /
buurvrouw
• 5 minuten
PRAKTIJKOPDRACHT 1
PAULUS VELTMAN | SPEAKER INNOVATOR

HET GAAT NIET VANZELF
PAULUS VELTMAN | SPEAKER INNOVATOR

1. Het gaat om het verhaal, niet om het
product
2. Show, don’t tell
3. Reclamekwaliteit is niet nodig
4. Help je video over het dode punt
5. Kies het juiste tijdstip
HOE MAAK JE EEN VIRAL VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR

WAT IS DE MEESTBEKEKEN ANWB -VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR

PAULUS VELTMAN | SPEAKER INNOVATOR
ANNOTATIONS

PAULUS VELTMAN | SPEAKER INNOVATOR
YOUTUBE.COM/PLAYBOOK

PAULUS VELTMAN | SPEAKER INNOVATOR
VLOGGEN

DE BEELDEXPLOSIE
PAULUS VELTMAN | SPEAKER INNOVATER

PAULUS VELTMAN | SPEAKER INNOVATOR
RAPHA.CC

PAULUS VELTMAN | SPEAKER INNOVATOR
STORYTELING FOR GOOD

SOCIAL NEWSROOM
PAULUS VELTMAN | SPEAKER INNOVATOR

PAULUS VELTMAN | SPEAKER INNOVATOR
INFOGRAPHICINFOGRAPHIC

PAULUS VELTMAN | SPEAKER INNOVATOR
ANIMATED GIF

PAULUS VELTMAN | SPEAKER INNOVATOR
PINTEREST

PAULUS VELTMAN | SPEAKER INNOVATOR
VIRAAL

PAULUS VELTMAN | SPEAKER INNOVATOR
TRAFFICMAGNEET

PAULUS VELTMAN | SPEAKER INNOVATOR
INSTAGRAM

PAULUS VELTMAN | SPEAKER INNOVATOR
ONDERWEG-MOMENT: #ANWBFREETOGO

PAULUS VELTMAN | SPEAKER INNOVATOR
NIKE TWEE JAAR OP INSTAGRAM

PAULUS VELTMAN | SPEAKER INNOVATOR
ICONOSQUARE.COM: #ANWB

PAULUS VELTMAN | SPEAKER INNOVATOR
REPOST FOR INSTAGRAM

PAULUS VELTMAN | SPEAKER INNOVATOR
KIJKJE ACHTER DE SCHERMEN

PAULUS VELTMAN | SPEAKER INNOVATOR
SNAPCHAT

PAULUS VELTMAN | SPEAKER INNOVATOR
MULTIPLATFORM-CAMPAGNES

PAULUS VELTMAN | SPEAKER INNOVATOR
INHAKERS

PAULUS VELTMAN | SPEAKER INNOVATOR
GOUD VAN OUD

PAULUS VELTMAN | SPEAKER INNOVATOR
KORTE VIDEO’S

PAULUS VELTMAN | SPEAKER INNOVATOR
VISUAL OP MAAT

PAULUS VELTMAN | SPEAKER INNOVATOR
ZELF VISUALS MAKEN: CANVA.COM

• Neem het verhaal van zonet
• Bepaal welke online kanalen je gaat
gebruiken
• Bedenk wat je gaat delen
• Bedenk hoe je het gaat aanjagen
• 5 – 10 minuten
PRAKTIJKOPDRACHT 2
PAULUS VELTMAN | SPEAKER INNOVATOR

@paulusveltman
paulusveltman.nl
DEZE PRESENTATIE STAAT OP

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20150121 Online en Visual Storytelling - ANWB Digital Campus

1. ONLINE EN VISUAL STORYTELLING Paulus Veltman 3 maart 2015

2. 1. KLASSIEKE VERTELTRADITIE PAULUS VELTMAN | SPEAKER INNOVATOR

3. 2. PASSIEVE CONSUMENTEN PAULUS VELTMAN | SPEAKER INNOVATOR Bron: Wikipedia

4. 3. DIGITALE CULTUUR PAULUS VELTMAN | SPEAKER INNOVATOR

5. #SomosTodosMacacos PAULUS VELTMAN | SPEAKER INNOVATOR

6. #WeAreAllMonkeys PAULUS VELTMAN | SPEAKER INNOVATOR

7. PAULUS VELTMAN | SPEAKER INNOVATOR ZWERMVERHALEN

8. 1. Verhalen in een digitale cultuur 2. Praktische opdracht 1 3. De geheimen van viral video 4. De beeldexplosie 5. Praktische opdracht 2 ONLINE EN VISUAL STORYTELLING PAULUS VELTMAN | SPEAKER INNOVATOR

9. VERHALEN IN EEN DIGITALE CULTUUR

10. Foto: Wikipedia Commons PAULUS VELTMAN | SPEAKER INNOVATOR VERHALEN VERBINDEN MENSEN

11. PAULUS VELTMAN | SPEAKER INNOVATOR VERHALEN VOEGEN WAARDE TOE

12. VERHALEN BRENGEN EMOTIE OVER PAULUS VELTMAN | SPEAKER INNOVATOR

13. VERHALEN ZIJN TROJAANSE PAARDEN PAULUS VELTMAN | SPEAKER INNOVATOR

14. 1. Stories are more compelling than facts 2. The more absorbed readers are in a story, the more the story changes them 3. Highly absorbed readers also detected significantly fewer "false notes" in stories—inaccuracies, missteps—than less transported readers MELANIE GREEN EN TIM BROCK (UNC) PAULUS VELTMAN | SPEAKER INNOVATOR

15. Bron: Ed Schipul – Storytelling through Social Media BASISELEMENTEN PAULUS VELTMAN | SPEAKER INNOVATOR

16. Bron: Ed Schipul – Storytelling through Social Media PLOT PAULUS VELTMAN | SPEAKER INNOVATOR

17. JOSEPH CAMPBELL: THE HERO’S JOURNEY PAULUS VELTMAN | SPEAKER INNOVATOR

18. JIJ BENT NIET DE HELD PAULUS VELTMAN | SPEAKER INNOVATOR

19. JIJ BENT DE MENTOR PAULUS VELTMAN | SPEAKER INNOVATOR

20. PAULUS VELTMAN | SPEAKER INNOVATOR AN UNEXPECTED BRIEFING

21. PAULUS VELTMAN | SPEAKER INNOVATOR

22. EMPOWERMENT STORIES PAULUS VELTMAN | SPEAKER INNOVATOR

23. PAULUS VELTMAN | SPEAKER INNOVATOR #ANWBelektrisch

24. PAULUS VELTMAN | SPEAKER INNOVATOR

25. FANVERHALEN PAULUS VELTMAN | SPEAKER INNOVATOR

26. PAULUS VELTMAN | SPEAKER INNOVATOR

27. • Maak jonge mensen enthousiast voor de ANWB • Bedenk een empowerment story • Wie is de held? Wie is de mentor? • Doe dit samen met je buurman / buurvrouw • 5 minuten PRAKTIJKOPDRACHT 1 PAULUS VELTMAN | SPEAKER INNOVATOR

28. DE GEHEIMEN VAN VIRAL VIDEO

29. PAULUS VELTMAN | SPEAKER INNOVATOR

30. PAULUS VELTMAN | SPEAKER INNOVATOR

31. HET GAAT NIET VANZELF PAULUS VELTMAN | SPEAKER INNOVATOR

32. PAULUS VELTMAN | SPEAKER INNOVATOR

33. PAULUS VELTMAN | SPEAKER INNOVATOR

34. PAULUS VELTMAN | SPEAKER INNOVATOR

35. 1. Het gaat om het verhaal, niet om het product 2. Show, don’t tell 3. Reclamekwaliteit is niet nodig 4. Help je video over het dode punt 5. Kies het juiste tijdstip HOE MAAK JE EEN VIRAL VIDEO? PAULUS VELTMAN | SPEAKER INNOVATOR

36. PAULUS VELTMAN | SPEAKER INNOVATOR

37. WAT IS DE MEESTBEKEKEN ANWB -VIDEO? PAULUS VELTMAN | SPEAKER INNOVATOR

38. PAULUS VELTMAN | SPEAKER INNOVATOR ANNOTATIONS

39. PAULUS VELTMAN | SPEAKER INNOVATOR YOUTUBE.COM/PLAYBOOK

40. PAULUS VELTMAN | SPEAKER INNOVATOR VLOGGEN

41. DE BEELDEXPLOSIE PAULUS VELTMAN | SPEAKER INNOVATER

42. PAULUS VELTMAN | SPEAKER INNOVATOR

43. PAULUS VELTMAN | SPEAKER INNOVATOR

44. PAULUS VELTMAN | SPEAKER INNOVATOR

45. PAULUS VELTMAN | SPEAKER INNOVATOR

46. PAULUS VELTMAN | SPEAKER INNOVATOR

47. PAULUS VELTMAN | SPEAKER INNOVATOR

48. PAULUS VELTMAN | SPEAKER INNOVATOR

49. PAULUS VELTMAN | SPEAKER INNOVATOR

50. PAULUS VELTMAN | SPEAKER INNOVATOR RAPHA.CC

51. PAULUS VELTMAN | SPEAKER INNOVATOR

52. PAULUS VELTMAN | SPEAKER INNOVATOR STORYTELING FOR GOOD

53. SOCIAL NEWSROOM PAULUS VELTMAN | SPEAKER INNOVATOR

54. PAULUS VELTMAN | SPEAKER INNOVATOR INFOGRAPHICINFOGRAPHIC

55. PAULUS VELTMAN | SPEAKER INNOVATOR ANIMATED GIF

56. PAULUS VELTMAN | SPEAKER INNOVATOR PINTEREST

57. PAULUS VELTMAN | SPEAKER INNOVATOR VIRAAL

58. PAULUS VELTMAN | SPEAKER INNOVATOR TRAFFICMAGNEET

59. PAULUS VELTMAN | SPEAKER INNOVATOR INSTAGRAM

60. PAULUS VELTMAN | SPEAKER INNOVATOR ONDERWEG-MOMENT: #ANWBFREETOGO

61. PAULUS VELTMAN | SPEAKER INNOVATOR NIKE TWEE JAAR OP INSTAGRAM

62. PAULUS VELTMAN | SPEAKER INNOVATOR ICONOSQUARE.COM: #ANWB

63. PAULUS VELTMAN | SPEAKER INNOVATOR REPOST FOR INSTAGRAM

64. PAULUS VELTMAN | SPEAKER INNOVATOR KIJKJE ACHTER DE SCHERMEN

65. PAULUS VELTMAN | SPEAKER INNOVATOR SNAPCHAT

66. PAULUS VELTMAN | SPEAKER INNOVATOR MULTIPLATFORM-CAMPAGNES

67. PAULUS VELTMAN | SPEAKER INNOVATOR INHAKERS

68. PAULUS VELTMAN | SPEAKER INNOVATOR GOUD VAN OUD

69. PAULUS VELTMAN | SPEAKER INNOVATOR KORTE VIDEO’S

70. PAULUS VELTMAN | SPEAKER INNOVATOR VISUAL OP MAAT

71. PAULUS VELTMAN | SPEAKER INNOVATOR ZELF VISUALS MAKEN: CANVA.COM

72. • Neem het verhaal van zonet • Bepaal welke online kanalen je gaat gebruiken • Bedenk wat je gaat delen • Bedenk hoe je het gaat aanjagen • 5 – 10 minuten PRAKTIJKOPDRACHT 2 PAULUS VELTMAN | SPEAKER INNOVATOR

73. PAULUS VELTMAN | SPEAKER INNOVATOR

74. @paulusveltman paulusveltman.nl DEZE PRESENTATIE STAAT OP

20150121 Online en Visual Storytelling - ANWB Digital Campus

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20150121 Online en Visual Storytelling - ANWB Digital Campus