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Issues Management AMI Government Marketing Conference August 4 2006 Legitimacy and Illegitimacy
What Is An Issue? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition:  Issues Management Keeping the  elephants away
Definition:  Issues Management The process of monitoring questions that need to be communicated, tracked and resolved
What Does This Mean for Government ?
Different Perspectives on the Role of Issues Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Framework for Government Issues Management
Getting the Context Right Embedding issues management into the planning process Regular updates Line management education
How?
The Role of Issues Management in Strategic Planning Craig Fleisher's Emerging PA Model: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk, Opportunity and Issues Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research, Stakeholders and Publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why?
Understanding the Issues Lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification  Media Action Legislation, Regulation, Project dropped or modified
Getting on Your Bike!
Keys to Issues Management Asking “What ifs?” Setting priorities Getting space The balcony view
Anticipating and Defining Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ranking Issues A common model uses ranking of issues by capacity to influence, importance and probability Capacity to Influence Importance Low Probability High Probability
Managing Issues - Some Basic Strategic Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Issues - Techniques and Tactics ,[object Object],[object Object],[object Object]
An Issues Management Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Options: Recruit as advocates Encourage support Seek to neutralise Maintain dialogue Monitor and anticipate ‘what ifs
Some Conclusions ,[object Object],[object Object],[object Object],[object Object]

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The Legitimacy Of Issues Management

  • 1. Issues Management AMI Government Marketing Conference August 4 2006 Legitimacy and Illegitimacy
  • 2.
  • 3. Definition: Issues Management Keeping the elephants away
  • 4. Definition: Issues Management The process of monitoring questions that need to be communicated, tracked and resolved
  • 5. What Does This Mean for Government ?
  • 6.
  • 7. A Framework for Government Issues Management
  • 8. Getting the Context Right Embedding issues management into the planning process Regular updates Line management education
  • 10.
  • 11.
  • 12.
  • 13. Why?
  • 14. Understanding the Issues Lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification Media Action Legislation, Regulation, Project dropped or modified
  • 16. Keys to Issues Management Asking “What ifs?” Setting priorities Getting space The balcony view
  • 17.
  • 18. Ranking Issues A common model uses ranking of issues by capacity to influence, importance and probability Capacity to Influence Importance Low Probability High Probability
  • 19.
  • 20.
  • 21.
  • 22.

Hinweis der Redaktion

  1. 10
  2. Hand out Worksheets to participants
  3. Hand out Worksheets to participants
  4. Hand out Worksheets to participants
  5. Hand out Worksheets to participants
  6. Hand out Worksheets to participants
  7. Hand out Worksheets to participants
  8. Hand out Worksheets to participants
  9. Hand out Worksheets to participants
  10. Hand out Worksheets to participants
  11. Hand out Worksheets to participants
  12. Hand out Worksheets to participants