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nitinagarwalin

The Case study for Marketing Laptops

Business

Contents 1 Objective 2 Market Analysis 3 Product Analysis 4 Destructive ideas 5 Conclusion

Today’s Woman ,[object Object],[object Object],[object Object],[object Object],[object Object]

Assumptions ,[object Object],[object Object],[object Object]

Traditional Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Present Market ,[object Object],[object Object],[object Object],[object Object]

Need Gap and Cracking the Code ,[object Object],[object Object],[object Object]

Some Bizarre Concepts and Features ,[object Object],[object Object]

[object Object],[object Object],[object Object]

The Basic attributes required for decision making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Added Features Design & Distinctiveness Performance

Branding Cues ,[object Object],[object Object],[object Object]

Initial tissue paper adveritsing ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dispose and accept ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Multiple NON-USES of a laptop ,[object Object],[object Object],[object Object],[object Object]

The ad ends with ,[object Object],[object Object],[object Object]

A print or a video Ad ,[object Object],[object Object],[object Object]

“ ManAnger” Bill Boards ,[object Object],[object Object]

Super Heroes turn..er…Heroines ,[object Object],[object Object]

No more Pink men ,[object Object],[object Object],[object Object]

Environmental inclination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

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Case Study

1. Destructive ideas on marketing laptops

2. Contents 1 Objective 2 Market Analysis 3 Product Analysis 4 Destructive ideas 5 Conclusion

3. Objective Problem Statement

5. Market Analysis

6. Traditional Consumer Structure

8. Changing Dynamics

10. Product Analysis

11.

12.

13.

14.

15.

16.

17.

18.

19.

20. Well so much for the initial ideas

21. WELL!!!

22. Ideas finally making to the final 5

23. #1 Dispose and Accept…

24.

25.

26. Final ad of the Product

27.

28. #2 Multiple NON-USES

29.

30.

31. #3 Self annihilation

32.

33.

34. #4 Gender Confusion

35.

36.

37. #5 Green is the way to go…

38.

39.

40. www.themegallery.com Thank You !!!

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