IB Chapter 19

[object Object],[object Object],GLOBAL COMMUNICATIONS AND PROMOTIONS LESSON 19-1 GOALS

The Communication Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Communication Process Source Encoding Message Medium Decoding Audience Noise Feedback

Question???? ,[object Object],[object Object]

International Promotional Activities ,[object Object],[object Object]

International Promotional Activities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],Sale, Sale

Personal Selling ,[object Object],[object Object]

Publicity ,[object Object],[object Object]

Sales Promotion ,[object Object],[object Object]

International Promotional Mix ,[object Object],[object Object]

Pull vs Push Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],PLANNING GLOBAL ADVERTISING LESSON 19-2 GOALS

Advertising Planning Process ,[object Object],Create advertising message Select media Execute and evaluate

Major Advertising Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],GLOBAL SELLING AND SALES PROMOTIONS LESSON 19-3 GOALS

Personal Selling ,[object Object],[object Object],[object Object],[object Object]

The Personal Selling Process Step 5: Provide customer service Step 4: Close the sale Step 3: Obtain feedback Step 2: Prepare a presentation Step 1: Identify customers

The personal selling process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prepare a Presentation ,[object Object],[object Object],[object Object]

Obtain Feedback ,[object Object],[object Object]

Close the Sale ,[object Object],[object Object],[object Object],[object Object],[object Object]

Provide Customer Service ,[object Object],[object Object],[object Object]

Personal Selling in International Markets ,[object Object],[object Object],[object Object]

Other International Promotional Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bonus Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IB Chapter 19

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IB Chapter 19