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Building trust through restricted information:
A case study of the Hotwire.com air redesign

                         IA Summit 2008




Melissa Matross
Senior Manager, User Experience
mmatross@hotwire.com
Trust
brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy




                           brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy


Quality for good price
Focus on trend  design




                           brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy


Quality for good price
Focus on trend  design



Excellent service
Makes life easier when bad things happen




                           brands I trust
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign

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Building trust through restricted information: A case study of the Hotwire.com air redesign