Building trust through restricted information: A case study of the Hotwire.com air redesign
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Building trust through restricted information: A case study of the Hotwire.com air redesign
- 1. Building trust through restricted information: A case study of the Hotwire.com air redesign IA Summit 2008 Melissa Matross Senior Manager, User Experience mmatross@hotwire.com
- 2. Trust
- 4. Excellent service Stands behind products with a “no questions asked” return policy brands I trust
- 5. Excellent service Stands behind products with a “no questions asked” return policy Quality for good price Focus on trend design brands I trust
- 6. Excellent service Stands behind products with a “no questions asked” return policy Quality for good price Focus on trend design Excellent service Makes life easier when bad things happen brands I trust