This presentation was put together for a university in-class talk about issues management. The issue I used was the university funding cuts and I demonstrated the ways that the University of Gloucestershire (UK) could employ an issues management strategy.
2. An issue is: "An unsettled matter (which is ready for a decision) or a point of conflict between an organisation and one or more publics.“ Cornelissen (2009, p10)
3. University Funding Slashes The issue: On the 2nd February it was announced by the HEFC that University funds are to be slashed by nearly £1bn.
4. In the news: The Guardian BBC News The Telegraph Politics Home Blog Posts: Left Foot Forward Touchstone blog P.H.Davis blog
5. Social media mentions Story was linked closely to the closure of one of Pfizer's UK sites as critics believe that cuts are sending out the same message.
6. C4 News’ Economics Editor, Faisal Islam, tweeted this on 2nd February Faisal has 12k followers More than 100 others tweeted this
8. Why is it important forevery organisationto have a issues managementplan in place?
9. The Development of an Issue into a Crisis (Cornelissen, 2009, p.216) PRESSURE Latent Active Intense Crisis TIME
10. One issue = several issues Higher tuition fees but a lower quality of education? Students unable to get a place at University Cutting research budgets; critics say it could be devastating to the UK economy
19. Issues Management Plan Source:Paul Gillions, 2009, p.380 Who will be our messengers? When and where will the contact be made? What do we expect to happen as a result?
20. General Issues Management Plan Source:Cornelissen, 2009, p.218 Issues Management Process: Environmental scanning Issue identification and analysis Issue-specific response strategies Evaluation
