An Overview over Framing Theories and Methods as they are Used in Communications Sciences. Examples stem from Research on Climate Change Communication, as the presentation was held at the workshop "International Analyses of Climate Change Communication" at the University of Hamburg.
5. Types of Frames
Formal: e.g. episodic vs. thematic (Iyengar)
Topical: either âgenericâ frames (or âmaster framesâ) which are not issue specific (e.g.
consequences, responsibility, conflict, human interest, morality; cf. Semetko &
Valkenburg 2000) or issue specific frames
6. Types of Frame-Analyses (Matthes 2007)
Qualitative: inductive frame construction, close description, small no. of cases, often
topical and issue specific frames
Manual holistic: a priori frame definition used in standardized content analysis,
sometimes based on qual. pre-study, large(r) samples, broad range of frame types
Manual reductionist: a priori definition of frame elements which are used in
standardized content analysis, statistical (re)construction of frames
Computer-Assisted: âframe mappingâ = identifying frames by searching for specific
word combinations in texts
7. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
8. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
13. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
20. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
21. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
25. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
27. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
29. Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
30. An (Incomprehensive!) List of Questions
⢠(What) Can we Learn from Another? Can we develop Best Practice Models (at least within
the tableâs cells)?
⢠Is something missing from the analyses? (e.g. moral evaluation)
⢠What level of standardization/domestic adaptation did you use, w/ what experience?
⢠Apart from generic and issue specific frames: Are there country specific frames?
⢠(How) Can we deal with changing frames over time?
⢠What do frames stand for in our analyses, why do we analyze them, what do we learn from
them? What does this mean for our analyses?
⢠What about other kinds of frames: visual framing, emotional framing, �
BrĂźggemann/Engesser on âframing CCâ: Framing crucial code existence and dominance of generic frames (risk/disaster, conflict/strategy, progress, economic, morality âŚ) plus issue-specific frames (holistic, such as technological optimism) plus frame-elements
Adam, Häussler et al.: framing online/offline, Entman dimensions, comparing CC and food safety, non holistic, detailed coding of issue specific frame elements in Entmans general frame dimension (ähnlich: Ivanova; Wessler et al.; and OâNeill on visual)