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@mss7676, mike.schaefer@zmaw.de, www.klimacampus.de/mccc.html
Analysing Framing in Comparative Studies on
Climate Change Communication
Mike S. Schäfer
Dept. of Communications / KlimaCampus, U Hamburg
What is Framing?
What is Framing?
Thomas KĂśnig
Robert Entman
What is Framing? (Scheufele 1999)
Types of Frames
Formal: e.g. episodic vs. thematic (Iyengar)
Topical: either „generic“ frames (or ‚master frames‘) which are not issue specific (e.g.
consequences, responsibility, conflict, human interest, morality; cf. Semetko &
Valkenburg 2000) or issue specific frames
Types of Frame-Analyses (Matthes 2007)
Qualitative: inductive frame construction, close description, small no. of cases, often
topical and issue specific frames
Manual holistic: a priori frame definition used in standardized content analysis,
sometimes based on qual. pre-study, large(r) samples, broad range of frame types
Manual reductionist: a priori definition of frame elements which are used in
standardized content analysis, statistical (re)construction of frames
Computer-Assisted: „frame mapping“ = identifying frames by searching for specific
word combinations in texts
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Michael BrĂźggemann, Sven Engesser
Michael BrĂźggemann, Sven Engesser
Michael BrĂźggemann, Sven Engesser
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
James Painter
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Adam,Häussleretal.
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical
Frames:
Generic
Dirikx/Gelders 2010
Painter
BrĂźggemann/
Engesser
Topical
Frames: Issue
Specific
Olausson 2009 BrĂźggemann/
Engesser
BrĂźggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
An (Incomprehensive!) List of Questions
• (What) Can we Learn from Another? Can we develop Best Practice Models (at least within
the table‘s cells)?
• Is something missing from the analyses? (e.g. moral evaluation)
• What level of standardization/domestic adaptation did you use, w/ what experience?
• Apart from generic and issue specific frames: Are there country specific frames?
• (How) Can we deal with changing frames over time?
• What do frames stand for in our analyses, why do we analyze them, what do we learn from
them? What does this mean for our analyses?
• What about other kinds of frames: visual framing, emotional framing, …?
@mss7676, mike.schaefer@zmaw.de, www.klimacampus.de/mccc.html
Thanks for your Attention!
mike.schaefer@zmaw.de, @mss7676
www.klimacampus.de/mccc.html

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Schaefer framing theory and methods overview and open questions

  • 1. @mss7676, mike.schaefer@zmaw.de, www.klimacampus.de/mccc.html Analysing Framing in Comparative Studies on Climate Change Communication Mike S. Schäfer Dept. of Communications / KlimaCampus, U Hamburg
  • 3. What is Framing? Thomas KĂśnig Robert Entman
  • 4. What is Framing? (Scheufele 1999)
  • 5. Types of Frames Formal: e.g. episodic vs. thematic (Iyengar) Topical: either „generic“ frames (or ‚master frames‘) which are not issue specific (e.g. consequences, responsibility, conflict, human interest, morality; cf. Semetko & Valkenburg 2000) or issue specific frames
  • 6. Types of Frame-Analyses (Matthes 2007) Qualitative: inductive frame construction, close description, small no. of cases, often topical and issue specific frames Manual holistic: a priori frame definition used in standardized content analysis, sometimes based on qual. pre-study, large(r) samples, broad range of frame types Manual reductionist: a priori definition of frame elements which are used in standardized content analysis, statistical (re)construction of frames Computer-Assisted: „frame mapping“ = identifying frames by searching for specific word combinations in texts
  • 7. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 8. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 9. Frame-Analyses in Studies on CC Communication
  • 10. Frame-Analyses in Studies on CC Communication
  • 11. Frame-Analyses in Studies on CC Communication
  • 12. Frame-Analyses in Studies on CC Communication
  • 13. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 14. Frame-Analyses in Studies on CC Communication
  • 15. Frame-Analyses in Studies on CC Communication
  • 16. Frame-Analyses in Studies on CC Communication
  • 17. Frame-Analyses in Studies on CC Communication
  • 18. Frame-Analyses in Studies on CC Communication
  • 19. Frame-Analyses in Studies on CC Communication
  • 20. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 21. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 25. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 27. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 29. Frame-Analyses in Studies on CC Communication Qualitative FA Manual Holistic Manual Reduct. Computer Ass. Formal Fr. Topical Frames: Generic Dirikx/Gelders 2010 Painter BrĂźggemann/ Engesser Topical Frames: Issue Specific Olausson 2009 BrĂźggemann/ Engesser BrĂźggemann/ Engesser Adam et al. Ivanova Wessler et al. Nerlich (?)
  • 30. An (Incomprehensive!) List of Questions • (What) Can we Learn from Another? Can we develop Best Practice Models (at least within the table‘s cells)? • Is something missing from the analyses? (e.g. moral evaluation) • What level of standardization/domestic adaptation did you use, w/ what experience? • Apart from generic and issue specific frames: Are there country specific frames? • (How) Can we deal with changing frames over time? • What do frames stand for in our analyses, why do we analyze them, what do we learn from them? What does this mean for our analyses? • What about other kinds of frames: visual framing, emotional framing, …?
  • 31. @mss7676, mike.schaefer@zmaw.de, www.klimacampus.de/mccc.html Thanks for your Attention! mike.schaefer@zmaw.de, @mss7676 www.klimacampus.de/mccc.html

Hinweis der Redaktion

  1. Brüggemann/Engesser on „framing CC“: Framing crucial code existence and dominance of generic frames (risk/disaster, conflict/strategy, progress, economic, morality …) plus issue-specific frames (holistic, such as technological optimism) plus frame-elements
  2. Painter: holistic generic frames „uncertainty“, risk, opportunity
  3. Adam, Häussler et al.: framing online/offline, Entman dimensions, comparing CC and food safety, non holistic, detailed coding of issue specific frame elements in Entmans general frame dimension (ähnlich: Ivanova; Wessler et al.; and O‘Neill on visual)