Presentation to Barcamp Nashville 2010 Conference - Mobile Marketing - Bayard Saunders - http://miia.com - Mobile marketing tactics and options for brand advertising and communications

1. "It's a mad, mad,
mobile, mobile world!"
#bcn10mobile
@miiacom - Bayard Saunders - http://miia.com

2. Mobile Marketing Screens
Mobile Phones - Smartphones - Tablets - iPad - GPS - ?

3. What's Possible? ...Mobile Tactics:
- Auto-TXT Reply "Text to..."
- Text to Haiti - Donations
- SMS Text Ads
- Mobile Banner Ads
- MMS Ads
- Mobile In-Game Ads
- Mobile Coupons
- Location-based Ads
- GPS Ads (Garmin Network)
- Check-in Contests
- Augmented Reality
- QR Codes & Watermarks
- Visual Search
- Text Groups
- Voice Recognition

4. Auto TXT Reply - Text to shortcode
TXT "Bayard" to 50500 - http://Contxts.com

5. Text to Haiti - Mobile Donations
American Red Cross raises $32 Million + for Haiti relief fund

6. SMS Text Ads

7. SMS Text Ads
via Twitter

8. Mobile Web - Banner Ads

9. http://msans.mobi/sites/sharepoint/MMhanddeviceit1
Microsoft Office SharePoint
Server Mobile Banner Ad

10. MMS Ads
http://TexTango.com

11. Mobile In-Game Ads
Waterfall Mobile’s Msgme (www.msgme.com) for UbiSoft

12. Mobile Coupons

13. Location Based Ads
Placecast, San Francisco
and Telefónica O2 UK Ltd.
O2 customers can register for O2 More at http://www.o2more.co.uk

14. GPS Ad Network
Location-based ads

15. Check-in Contests

16. Check-in Contests
Foursquare, Gowalla, Brightkite, GetGlue, Miso...

17. Check-in Contests
NASA and Gowalla

18. Check-in
Opportunity
for Engagement

19. Augmented Reality
Around Me

20. QR Codes

21. Digimarc Watermark (requires Digimarc reader)

22. Visual Search
- Mobius
Text a mobile phone
picture of this ad to
milk@agm.tw
Get video from Lauren

23. Visual Search - Mobius

24. Visual Search - Google Goggles
for Android and iPhone

25. Visual Search - Google Goggles
for Android and iPhone

26. TXT Groups
TXT "MiiAcom" to 41411
like a private Twitter -
only for subscribers

27. Mobile App vs. Mobile Web
• Not the same as Desktop vs. Internet
• Browser & markup language evolution (HTML5, etc.)
• Network evolution (4GS+, Cloud)

28. A moment of silence for the passing of Goog-411
from even the cheapest mobile phone,
Text "_____" to GOOGL (46645)
from any phone, call
for directory Assistance

29. Voice Recognition
http://TellMe.com - Telephone: (800)-555-TELL
Tellme Voice Studio is a voice
application design and
development tool based on
Microsoft's Visual Studio Domain
Specific Language (DSL) toolkit.
You can use Voice Studio to
design, develop, maintain, and
document your voice application.

30. Mobile Marketing Association Calendar
http://mmaglobal.com/event
October 2010

31. Mobile Marketing Association Nashville
http://MobileMonday.net
http://mmaGlobal.com
Mobile Marketing Association
8 West 38th Street, Suite 200
New York, NY 10018
+1.917.558.4427
mma@mmaglobal.com
MMANashville@gmail.com
http://www.digitalnashville.net/group/mobile

32. Thank you Barcamp Nashville 2010!
Bayard Saunders
MiiA.com
@miiacom
(615)866-2340
bayard@miia.com
IM:bayard.saunders