How the democratization of information, social media and big data are impacting human capital strategies.

1. If you’re not confused, you’re not
paying attention
Tom Peters
Image credit: http://ffffound.com
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2. We are living in unprecedented times.
No individual, organization, or industry
is immune to the disruption .
“Markets consist of beings, not demographic sectors”
(Levine, Locke, Searls and Weinberger, 2000)
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3. This Presentation
Discusses:
 Complexity to Possibility
○ Design Principles of the 21st Century
 Social & Collaborative Age
○ The Power of Information
 Taming Big Data
○ Using Data Rather than “HiPPO”
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4. This information comes from over a year of listening to
multiple channels about the past, the present and what
the future holds.
Sources include academic and business
journals, industry podcasts, webinars and white
papers, books and interviews.
My hope is that you learn something new and create
opportunities for positive change in your organizations.
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5. Tim Berners Lee asked the
questions:
What would happened if you
combined a communication
vehicle called the Internet and
hyper text linking?
What would happen if the world
had a standardized language?
The answer is the world has the
ability to instantly connect.
Information is democratized.
His principle is that knowledge is
for everyone.
http://public.web.cern.ch/public/en/About/Web-en.html
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6. Prior to the Web/Internet…… Today and in the future people
interact with people around
data & content
Now, the lines are blurred…boundaries are down, industries, businesses and
people are no longer contained. More than process and technology, success
depends on our people plans.
Image Credit: www. ironbedframes1.com/main-frame-computer Credit http://www.indiegogo.com/
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7. The democratization of
information, explosion in
technology, globalization and an
economic downtown have
rewritten our jobs, the way we
work and how we communicate
personally and professionally.
Yet…..
In many ways we are
leading, planning and executing
from this mindset.
“70% of time, money & resources spent keeping things
the same” ~ Cameron & Quinn
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8. We hear these words often and they seem like
opaque buzz words……..
customer centric
Connections
Social
But they are
10/17/2012 not………
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9. The Place Where We Are All Congregating….
Web, Mobile, Social…
Has Specific Design Principles
W3C's vision for the Web involves participation, sharing
knowledge, and thereby building trust on a global scale.
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10.  Web for All
For communication, commerce and knowledge regardless
geography, culture, network infrastructure, physical or mental ability
 Web on Everything
Mobile phones, smartphones, personal digital assistants, interactive
TV, voice response, kiosks, domestic appliances
 Web for Rich Interaction
Communication tool to share information with anyone, anywhere
 Web of Data & Services
Linked data and technical services (tools) that enable computers to do
more useful work and support trusted interactions over the network
 Web of Trust
Technology, tools and standards that promote positive social relationships
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11. What Does It Mean To You?
 If you want to reach your customers, engage your
workforce, identify and scale opportunities and develop
your leaders, then a mindset, culture, structure, tools
and relationships around those principles are required.
 Today the Internet economy accounts for a larger piece of
GDP than the federal government.
 By 2016 there will be 3 billion Internet citizens that will transact
mostly over mobile phones.
 Process and technology matter but people are ultimately the
catalyst of change.
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12. Performance Today Comes From Social
Intelligence
 Energy  Engagement  Exploration
 Nature of the  Is everyone’s  Extent that
Exchange? voice in the members
engage
 Face to Face room? others outside
 Phone  Is there equal their teams
 Email/texting input? for info and
ideas?
The New Science of Building Great Teams, HBR 2012
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13. Are you designing your
people, process and
technology plans for the
future or for the past?
What is the effect if
you cannot reach
your customers or
engage your
stakeholders?
Do your strategies align with the
design principles of the space we
now live, work and play?
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14. Social and/or social media strategy refers to networks of
people using tools and software to:
 Connect
 Collaborate
 Execute on
• Plans
• Products
• Services
The social environment includes:
 blogs
 podcasts
 micro-blogging (Twitter, LinkedIn)
 chat rooms & forums
 Videos (static & dynamic)
 social media
(LinkedIn, Twitter, Facebook, Pinterest, Google
Circles)….
 ...on and on and on……..
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15. It is
Messy ~ Powerful ~ Pervasive
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16. For a message to reach 50 million people
it would take:
 38 years for the radio
 3 years for the iPod
 less than 3 months for Facebook
Source:
http://www.youtube.com/watch
?v=Z4gt62uAasE
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17. Despite the known ROI today, executives
are recognizing the opportunities and
believe it will have a substantial impact on
their business in the next 5 years.
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18. “Social Media experts speculate there will be more
change precipitated by advances in the new
media environment within the next 5 years than
there has been in overall communication
environment over the previous 50.”
Source: Schein R, Wilson K, Keelen J.
Literature review on effectiveness of the
use of social media. Brampton, ON:
Region of Peel; 2010
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19. Learning from the Patterns of Contributions &
Perceived Value
There are communities for everything from
the communal value to the civic value.
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20. Examples
As of 9/30/12 244k likes
https://www.facebook.com/pages/Macbarbie07/15378984642
https://vimeo.com/7838030
5
http://www.youtube.com/user/Macbarbie07
user/Macbarbie07 - 128 million video views
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21. Even though the perceived value is different, we
learn that people are contributing and sharing
without being told to.
They want to contribute, they want to share
things that are important to them.
How can we inspire people to offer
meaningful contributions in our
organizations?
What keeps people from sharing?
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22. Coming to Enterprise Software Near You
Recent M & A’s Touted Benefits of Social SW
 SAP owns SuccessFactors for  Identifying expertise
$3.9 billion  Preserving institutional memory
 IBM recently purchased Kenexa  Harnessing distributed knowledge 
for $1.3 billion ^ Learning
 Microsoft buys Yammer ^ Performance
(enterprise social SW)  Discover emerging opportunities 
 Microsoft is officially packaging
^ Innovation
LinkedIn’s resume & enterprise
data into its Office products ^ Growth
 Shift from transactional to relational
 Oracle owns Taleo for $1.9 billion
 Faster exception handling for reduced
 SalesForce.com bought Radian
cost, increased productivity
& Buddy Media to listen, monitor
& engage customers
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23. Affect on Human Capital
From the 20th century we learned that human
behavior is not random; its motivated by reward and
consequences
The most valuable lesson from the social age is that
people want to create, they want to design, they
want to be apart of a community
Social is where your customers are and social is the
mindset of your emerging workforce
Carter, 2012; Jue, Marr, & Kassotakis, 2010
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24.  Generation Y, or Millenials (born 1977 – 2000)
 Make up 25% of the population
 Expected to control 46% of the personal
wealth in the U.S. by 2024
 Have never known a world without digital
technology
 Crave and demand instant information and
connections
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25. How can you tap into and harvest results
from the principles (not just tools &
technology) of the digital space we all live
in and the intrinsic motivation of people?
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26. Big Data is an Output of a Web of
Information and Social Tools for Sharing
 Large &
Unstructured data
that does not fit in
traditional
databases
 2.5 Exabytes of data
created/day which
is:
 High Volume
 High Velocity
 High Variety
Image credit:
http://www.bigdatabytes.com/managing-big-data-
starts-here/
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27. Benefits & Challenges with Big Data
Benefits Challenges
 Real time information  Resistance
 Cross Boundary  Mindset
information &  Missing internal skills
opportunities  Culture
 Sense External
Changes & Ripple  Leadership
Affects  Moving from the highest
 Better analytics for
paid person’s opinion to
improved decision data driven decisions
making
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28. Big Data & Human Capital
 Leadership Development
 Learning how to ask the “right” questions
 Trusting the data over the hunches | scientific approach
 Talent Management
 Cross functional skill sets in IT, computer
science, statistics, engineering, data management
 Scarce resource: developing a pipeline, developing internal
resources, retaining talent
 Bridge Connecting Business Units & Functions
 What’s the business opportunity or pain?
 Shifting the mind set
 Culture
 Help organizations and groups understand their culture and
help them shift when necessary in order to maximize the
benefits of big data
Joy’s Law: The smartest people work for someone else.
~ Bill Joy, Co-founder, Sun Microsystems
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29. Themes from a Year of Listening
 Biggest inhibitors to navigating the 21st century: Culture & Mindset
 Systems Approach: Everything is Interrelated
 Shift from Command & Control to Collaborative & Engaging Leadership
• Develop social intelligence and communication skills of the 21st century
• Learn to ask questions, establish trust and use big data
• Focus on core business, mission, and impact but expect iterations
 Constant Learning
• Engaging innate curiosity, create safe environments for contributing
information and knowledge (it’s natural after all)
• Utilize technology while ensuring the people process as well
“Judge a man by his questions not his answers.” ~ Voltaire
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30. We know that our Internet environment is
messy but its not random.
We know that human behavior is not
random and that we want to
design, create, contribute and build
communities.
“The post-industrial age is here, and it brings with it the opportunity to
carve a completely different path--for you, for your team and for your
organization.” ~
Seth Godin, 2012
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