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SocialTALK
       The social media management platform for the
       world’s largest companies


Monday, July 19, 2010
SYNCAPSE EMPLOYS THE GLOBAL
                        LEADERS IN SOCIAL TECHNOLOGY
                        We have 140 of the smartest people in social
                        technology in offices across the US, Canada and
                        Europe




Monday, July 19, 2010
SYNCAPSE




                        MANAGING OVER 50
                        MILLION CLIENT-TO-
                        CUSTOMER DIRECT
                        CONNECTIONS
                        Enterprise-grade technology
                        to build, manage, and
                        measure the social media
                        presence for the world’s
                        largest brands




         3



Monday, July 19, 2010
SYNCAPSE




                        In 2007 Blackberry had 1 Facebook Page
                        managed by 1 person.




         4



Monday, July 19, 2010
SYNCAPSE




                        Today BlackBerry has 33 pages managed by
                        over 50 people connecting to 3 million
                        customers across 28 countries, in 18
                        different languages.

                        That’s just one brand.
         5



Monday, July 19, 2010
SYNCAPSE




                        Today BlackBerry has 33 pages managed by
                        over 50 people connecting to 3 million
                        customers across 28 countries, in 18
                        different languages.

                        That’s just one brand.
         5



Monday, July 19, 2010
SYNCAPSE




         EFFICIENCY           GOVERNANCE           REPORTING
         Managing many        Legal and PR         Executives want
         global social        teams are            better reports
         media locations is   concerned about      showing the
         time consuming       the risks involved   results and impact
         and resource-        in their social      of their social
         intensive            media                media efforts
                              participation
         6



Monday, July 19, 2010
SYNCAPSE




       EFFICIENCY
       • Manage all of your pages and
             blogs from one central tool

       • Schedule your posts in advance
             across time zones

       • Archive and retrieve all of your
             social media activities




         7



Monday, July 19, 2010
SYNCAPSE




       GOVERNANCE
       • Create custom workflows to              social media coordinator, agencies, interns
             record management and legal
                                                         EDITOR
             approvals                           E                                      PUBLISHED


       • Reduce your risk by controlling         A       APPROVER*                       APPROVED

             who can approve and publish your
                                                                                         REJECTED
             content
                                                 P       PUBLISHER
                                                                                         RELEASED
       • Keep a time-stamped digital
             thumbprint of every interaction
                                                  *chief privacy officer, in-house counsel, managers




         8



Monday, July 19, 2010
SYNCAPSE




       REPORTING
       • Graph your publishing activities across all
             social media platforms

       • See how your engagements (likes,
             comments, shares) trend globally and
             locally over time

       • Track the direct 1-on-1 connections
             you’ve established across your brands




         9



Monday, July 19, 2010
SYNCAPSE




       BENEFITS
       • Prove causality between your media
          spend and an increase in direct
          connections

       • Increase community engagement by
          optimizing post content and timing

       • Earn higher budgets and executive
          support by showing campaign
          effectiveness




        10



Monday, July 19, 2010
SYNCAPSE




         Our client services team is here for you.


                        WEEK ONE: Administrative Setup
                        We’ll set you up with all the right users and permissions and your own
                        customized workflow



                        WEEK TWO: Customized Training
                        Your staff and agencies will be fully trained on how to use SocialTALK




                        WEEK THREE: Optimization
                        We’ll help you optimize your activities and workflows based on your first few
                        weeks of usage



                        WEEK FOUR: Reporting
                        We’ll advise your key users on how to use the reporting suite for their own
                        unique needs.




Monday, July 19, 2010
SYNCAPSE




         Pricing
         All levels of SocialTALK engagements come with the full suite of
         client services including administrative setup, customized training,
         optimization and reporting.

          Level                 Monthly Fee (USD)


          Level 3
          Up to 25 locations*                 $10,000
          Up to 50 users




          Level 4
          Up to 50 locations                  $15,000
          Up to 100 users




          *“Location” is defined as a Facebook Page, Twitter account, WordPress blog or Movable Type
          blog.




         12                                                                               SYNCAPSE


Monday, July 19, 2010
SYNCAPSE




                         Get started today
                         It takes just a few minutes to get you on your way
                         to centrally managing and measuring your social
                         media activities

                         No software to install, no downloads
                         All you need is a password and a web connection

                         Full training and customer support
                         Included with your monthly license!




         13



Monday, July 19, 2010
SYNCAPSE




          THANK YOU
              Let’s start the conversation.




          Michael Demby                         Andrew Cherwenka
          Regional Manager - US Product Sales   VP Sales (US)

          m.demby@syncapse.com                  a.cherwenka@syncapse.com
          646-269-1065                          646-267-2474

          41 East 11th St                       41 East 11th St
          11th Floor                            11th Floor
          New York, NY                          New York, NY
          10003                                 10003

          www.syncapse.com                      www.syncapse.com




         14



Monday, July 19, 2010

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SocialTALK

  • 1. SocialTALK The social media management platform for the world’s largest companies Monday, July 19, 2010
  • 2. SYNCAPSE EMPLOYS THE GLOBAL LEADERS IN SOCIAL TECHNOLOGY We have 140 of the smartest people in social technology in offices across the US, Canada and Europe Monday, July 19, 2010
  • 3. SYNCAPSE MANAGING OVER 50 MILLION CLIENT-TO- CUSTOMER DIRECT CONNECTIONS Enterprise-grade technology to build, manage, and measure the social media presence for the world’s largest brands 3 Monday, July 19, 2010
  • 4. SYNCAPSE In 2007 Blackberry had 1 Facebook Page managed by 1 person. 4 Monday, July 19, 2010
  • 5. SYNCAPSE Today BlackBerry has 33 pages managed by over 50 people connecting to 3 million customers across 28 countries, in 18 different languages. That’s just one brand. 5 Monday, July 19, 2010
  • 6. SYNCAPSE Today BlackBerry has 33 pages managed by over 50 people connecting to 3 million customers across 28 countries, in 18 different languages. That’s just one brand. 5 Monday, July 19, 2010
  • 7. SYNCAPSE EFFICIENCY GOVERNANCE REPORTING Managing many Legal and PR Executives want global social teams are better reports media locations is concerned about showing the time consuming the risks involved results and impact and resource- in their social of their social intensive media media efforts participation 6 Monday, July 19, 2010
  • 8. SYNCAPSE EFFICIENCY • Manage all of your pages and blogs from one central tool • Schedule your posts in advance across time zones • Archive and retrieve all of your social media activities 7 Monday, July 19, 2010
  • 9. SYNCAPSE GOVERNANCE • Create custom workflows to social media coordinator, agencies, interns record management and legal EDITOR approvals E PUBLISHED • Reduce your risk by controlling A APPROVER* APPROVED who can approve and publish your REJECTED content P PUBLISHER RELEASED • Keep a time-stamped digital thumbprint of every interaction *chief privacy officer, in-house counsel, managers 8 Monday, July 19, 2010
  • 10. SYNCAPSE REPORTING • Graph your publishing activities across all social media platforms • See how your engagements (likes, comments, shares) trend globally and locally over time • Track the direct 1-on-1 connections you’ve established across your brands 9 Monday, July 19, 2010
  • 11. SYNCAPSE BENEFITS • Prove causality between your media spend and an increase in direct connections • Increase community engagement by optimizing post content and timing • Earn higher budgets and executive support by showing campaign effectiveness 10 Monday, July 19, 2010
  • 12. SYNCAPSE Our client services team is here for you. WEEK ONE: Administrative Setup We’ll set you up with all the right users and permissions and your own customized workflow WEEK TWO: Customized Training Your staff and agencies will be fully trained on how to use SocialTALK WEEK THREE: Optimization We’ll help you optimize your activities and workflows based on your first few weeks of usage WEEK FOUR: Reporting We’ll advise your key users on how to use the reporting suite for their own unique needs. Monday, July 19, 2010
  • 13. SYNCAPSE Pricing All levels of SocialTALK engagements come with the full suite of client services including administrative setup, customized training, optimization and reporting. Level Monthly Fee (USD) Level 3 Up to 25 locations* $10,000 Up to 50 users Level 4 Up to 50 locations $15,000 Up to 100 users *“Location” is defined as a Facebook Page, Twitter account, WordPress blog or Movable Type blog. 12 SYNCAPSE Monday, July 19, 2010
  • 14. SYNCAPSE Get started today It takes just a few minutes to get you on your way to centrally managing and measuring your social media activities No software to install, no downloads All you need is a password and a web connection Full training and customer support Included with your monthly license! 13 Monday, July 19, 2010
  • 15. SYNCAPSE THANK YOU Let’s start the conversation. Michael Demby Andrew Cherwenka Regional Manager - US Product Sales VP Sales (US) m.demby@syncapse.com a.cherwenka@syncapse.com 646-269-1065 646-267-2474 41 East 11th St 41 East 11th St 11th Floor 11th Floor New York, NY New York, NY 10003 10003 www.syncapse.com www.syncapse.com 14 Monday, July 19, 2010