1. May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by

2. Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW

3. Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW

4. Culture Meets Technology:
Evaluating the Multi-Channel Museum Experience
May 29, 2014@Centralis_UX

5. Hi from Centralis!
2
@Centralis_UX

6. Museums
3
@Centralis_UX

7. Mobile Technology in Museums
4 ©Cleveland Museum of Art
@Centralis_UX

8. Mobile Technology in Museums
5
@Centralis_UX

9. Mobile Technology in Museums
@Centralis_UX

10. Evaluating the Visitor Experience
Before the Visit After the Visit
Explorer
Experience
Seeker
Recharger
Facilitator
Professional/
Hobbyist
Pilgrim

11. Evaluating the Visitor Experience
What about during the visit…?
@Centralis_UX

12. Case Study: Mobile Tours
@Centralis_UX@Centralis_UX

13. Methodology
@Centralis_UX

14. Recording Equipment
@Centralis_UX

15. Key Findings
@Centralis_UX
Engage with users on their terms, not yours.

16. Key Findings
@Centralis_UX
Users need to find the experience to enjoy it.

17. Mobile Tours
If you get usability wrong, you’re done.
@Centralis_UX

18. Beyond Museums
@Centralis_UX

19. Beyond Museums
@Centralis_UX

20. The Goal
@Centralis_UX

21. Questions?
@Centralis_UX

22. Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW

23. Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW

24. May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by