The client is a locally owned restaurant established in 1977 that is open 6 days a week with an extensive menu and loyal customer base. A SWOT analysis found strengths in customer loyalty and prices but weaknesses in limited hours and small space. The $5,000 marketing budget will be used for ads in high school yearbooks and t-shirts to gain younger customers and reinforce the casual, affordable brand. A social media campaign and messaging around taste, speed and value is aimed at increasing sales by 5%.