1. Title: Amplitude
Frequency of Publication: weekly
Positioning Statement: Music isn’t music without amplitude
Price: £2.50
Distribution: Newsagents and Supermarkets, Music record shops (HMV etc), Dance Gigs#
Rationale: we will make our magazine as original as possible, like no other dance magazine,
and have the best interviews, pictures etc, it will be what the house DJ music fans want to
read, not just what the DJ’s will want to read
Style: original and informal style, some humour along with serious articles, not too complex
vocabulary and syntax, short paragraphs and never monotonous articles.
Images: DJ’s and artists in the world of house DJ, as well as style images
Regular Content:
 Editors letter
 Contents page
 Reviews of dance gigs
 The best up and coming DJ's
 Current Dance dress styles
 Various interviews
 Swaff’s Column: weekly interview with Sam Swaffield, DJ of Manchester based S’il Vous Plait,
will talk about all aspects of life, football-his love for Brighton & Hove Albion FC, and other
aspects of music/life.
 Weekly review on music tech, the best items for your DJ collection, i.e. decks, music
software
 Encore: review of the week in House DJ
Feature Contents
 Where’s the best Arena/Venue for a House DJ gig
 David Guetta’s life in House Music
 The Luck of the Irish, competition each week to find the best DJ’s in Ireland, winner will
perform their song with Swedish House Mafia
 Behind the Scenes at ministry of sound
 Swaff’s column, first week, all about his life in dance and house DJ music, each week
onwards the questions will be asked by the readers
 Festivals of the Year, list of worldwide festivals with dance/house DJ as the main genres, as
told by Fedde Le Grand
 50 dance outfits ideas, how to look like your favourite dance artist

2.  Gig fixing, undercover investigation on Ticketmaster and other sister companies that are
exploiting the demand for dance tickets by boosting prices up, some by 500% margin!
 Amateur life in music, what its like to not have made it in the world of dance
House Style
Cover lines: Adobe Arabic
Headlines: custom font used on da font.com
Stand First: Adobe Fan Heiti STD B
Captions: Calibri (Body)
Features First Paragraph: Bodoni MT
News first paragraph: Bodoni MT
Body Text: Arial
Colour Scheme: Black/Red