SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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Martijn

Business

Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship

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What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways

Let ’ s bring some light for the spiders

3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel

Use Multivariate testing for individual elements !

It’s NOT only about your landing or money pages

Google Analytics, Yahoo! Web Analytics, (Onestat, Webtrends) Effectively

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Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison

Take aways ,[object Object],[object Object],[object Object],[object Object],Lessons learned & takeaways

Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk

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1. Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship

3. What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways

7. User-Agent: * Disallow: /

8. Search?

10. Let ’ s bring some light for the spiders

11.

12.

13. Increase conversions by testing!

14. 3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel

15. Where to start?

16.

17.

18. Use Multivariate testing for individual elements !

19. Use Multivariate testing for individual elements

20. Gathering results

21. Winner!

22. KPI : Conversionrate

23. It’s NOT only about your landing or money pages

24.

25.

26.

27. Build on your relationship!

28. Get that warehouse information!

29.

30.

31.

32. Google Analytics, Yahoo! Web Analytics, (Onestat, Webtrends) Effectively

33.

34. Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison

35.

36. Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk

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