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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
1.
Conversion Optimization Work
on that relationship! Conversion Optimization Maximizing Results in a company â agency relationship
2.
3.
What, where? Client
& Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
4.
Â
5.
Â
6.
Â
7.
User-Agent: *
Disallow: /
8.
Search?
9.
Â
10.
Let â s
bring some light for the spiders
11.
Â
12.
Â
13.
Increase conversions by
testing!
14.
3. View Product
4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
15.
Where to start?
16.
Â
17.
Â
18.
Use Multivariate testing
for individual elements !
19.
Use Multivariate testing
for individual elements
20.
Gathering results
21.
Winner!
22.
KPI : Conversionrate
23.
Itâs NOT
only about your landing or money pages
24.
Â
25.
Â
26.
Â
27.
Build on your
relationship!
28.
Get that warehouse
information!
29.
Â
30.
Â
31.
Â
32.
Google Analytics,
Yahoo! Web Analytics, (Onestat, Webtrends) Effectively
33.
34.
Results! Why, man,
I have gotten a lot of results. I know several thousand things that wonât work. Thomas A. Edison
35.
36.
Martijn Beijk SEO
& Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk
Hinweis der Redaktion
Lessons Learned
Martijn Beijk SEO & Web Analytics Consultant